Xibei new brand Tianbian Braised Noodles stores close in multiple cities amid operational strain
Multiple stores of Tianbian Clay Pot Braised Noodles, a new brand launched by Xibei founder Jia Guolong, have closed or suspended operations in Shanghai, Beijing, Hohhot, and Baotou, with some converting to a new lamb cuisine brand. Xibei’s Beijing branch also placed employees on standby from August 2024 to December 2026 at minimum wage, citing declining business and losses. Xibei attributed the closures to individual store planning adjustments.
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Xibei Faces Crisis: Established Brand Staff on Standby, New Brand Suspends Operations
According to a report by 'New Yellow River,' Xibei is facing operational difficulties. A newly registered subsidiary, Wuhan Xibei Mingyou Catering Management Co., Ltd., was established with a registered capital of 400,000 yuan, wholly owned by Inner Mongolia Xibei Catering Group. A 'Notice of Standby Duty' from Xibei's Beijing branch informed employees to go on standby from August 1 to December 31, 2026, with benefits at the local minimum wage of 2,540 yuan per month, citing a significant decline in business volume and substantial losses. Meanwhile, stores under Xibei's new brand 'Tianbian Clay Pot Braised Noodles' have suspended or closed operations in multiple locations, including Hohhot, Beijing, Shanghai, and Baotou. Xibei attributed these closures to 'individual store planning adjustments' and stated that other stores nationwide remain open and operating normally.
Xibei Faces Ongoing Struggles: Employees on Standby, New Brand Stores Suspended
According to a report compiled by NetEase Finance from multiple Chinese media outlets, Xibei, a legacy Chinese restaurant chain, is facing significant operational challenges. A newly established subsidiary, Wuhan Xibei Mingyou Catering Management Co., Ltd., was registered with a capital of 400,000 yuan. However, a 'Notice of Standby Duty' obtained by New Yellow River indicates that Xibei's Beijing branch has placed employees on standby from August 1 to December 31, 2026, paying only the local minimum wage of 2,540 yuan per month, citing a 'significant recent decline in business volume' and 'substantial losses.' Separately, Jia Guolong's new brand 'Tianbian Clay Pot Braised Noodles' has seen multiple store closures or suspensions, including locations in Hohhot, Beijing, Shanghai, and Baotou. Xibei responded that these are 'individual store planning adjustments' and that other stores of the brand are operating normally.
Read sourceXibei Responds to Temporary Closures at New Brand Stores, Cites Individual Store Planning Adjustments
According to a report by Cailian Press on September 17, multiple stores under 'Tianbian Clay Pot Braised Noodles,' a new brand launched by Xibei founder Jia Guolong, have temporarily suspended operations. The Hohhot Garden Institute store and the Beijing Cuiwei Impression City store are closed, while the Beijing Fengke Wanda store has ceased business for format conversion and will reportedly be renovated into a store for another new Xibei brand, 'Tianbian Yangduo.' In response, a Xibei official stated that the adjustment pertains to individual store planning, that all other 'Tianbian Clay Pot Braised Noodles' stores nationwide are operating normally, and that the company will continue to refine products and services. The official also noted that Guangzhou stores will open successively in the future.
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Multiple Tianbian Braised Noodles Stores Close, Some Rebranded as Tianbian Lamb; Xibei Cites Planning Adjustment
Red Star Capital Bureau reports that multiple locations of 'Tianbian Clay Pot Braised Noodles,' a new brand launched by Xibei founder Jia Guolong earlier this year, have closed or suspended operations. Affected stores include outlets in Shanghai, Beijing, Hohhot, and Baotou, many of which only opened in April or May 2024. Some closed stores have been converted into 'Tianbian Yangduo,' a fresh lamb cuisine brand also introduced by Jia Guolong in August 2024. Xibei responded that the closures are part of individual store planning adjustments, stating that all other stores nationwide are operating normally and that the company will continue refining products and services. Staff at the Fengke Wanda store confirmed the conversion to Tianbian Yangduo, which will add braised noodle dishes within a week. Jia Guolong had previously indicated plans to close some Xibei stores and convert others to the new brand to absorb locations and employees.
Read sourceXibei Responds to Closure of Tianbian Braised Noodles Store, Calls It Single-Store Adjustment
A report from Time Weekly, republished on NetEase Finance, states that the Hohhot Garden Store of Tianbian Clay Pot Braised Noodles, a new brand launched by Xibei founder Jia Guolong, has temporarily suspended operations. In response, Xibei clarified that this is a single-store planning adjustment and that all other Tianbian Clay Pot Braised Noodles stores nationwide continue to operate normally. The company stated it will continue to refine its products and services. The report is attributed to Time Weekly reporter Liu Ting.