Wufangzhai Reports Over 100 Million Yuan in Sam's Club Sales, Million-Yuan Products Grow
Chinese food company Wufangzhai reported H1 2026 revenue of 1.474 billion yuan, down 7.37% year-on-year, while net profit rose 2.85% to about 200 million yuan. The company attributed the "revenue down, profit up" pattern to a strategic shift from scale to quality, reducing low-efficiency segments. Supermarket channel revenue grew 21.56%, with Sam's Club sales exceeding 100 million yuan. Non-zongzi categories showed strong growth, with mooncake revenue up 261.87% and meal series up 19.58%. Gross margin improved to 44.64%.
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Wufangzhai Supermarket Channel Revenue Grows 21.56%, Sam's Club Sales Exceed 100 Million Yuan
Chinese food company Wufangzhai (603237) held its 2026 semi-annual performance briefing on September 21, reporting revenue of 1.474 billion yuan, down 7.37% year-on-year, but net profit of about 200 million yuan, up 2.85%. Chairman Li Jianping attributed profit and cash flow growth to a 'stable operation, quality and efficiency' strategy. Despite a contraction in welfare and gift demand, the company achieved a 21.56% revenue increase in supermarket channels, with Sam's Club sales surpassing 100 million yuan. Key growth drivers included low-GI health products, fresh-lock zongzi, and premium channels like Hema, Pangdonglai, and Costco. CFO Chen Chuanliang noted the company actively adjusted its product mix toward health-oriented items and optimized its dealer structure, leading to a gross margin improvement to 44.64%. Non-zongzi categories also grew, with meal series revenue up 19.58% and mooncake series up 261.87%. The company now operates 487 stores and 558 dealers, and plans to focus on emerging interest-based e-commerce to improve online profitability.
Read sourceWufangzhai Reports Over 100 Million Yuan in Sam's Club Sales, Expanding Million-Yuan Product Lineup
On September 21, Wufangzhai held its 2026 semi-annual performance briefing. Company Secretary Yu Yingxi stated that in the first half of the year, the company deepened cooperation with premium supermarkets including Sam's Club, Hema, Pangdonglai, and Costco. Through differentiated products and exclusive customization strategies, the company achieved counter-trend high growth in these channels. Sales through the Sam's Club channel exceeded 100 million yuan, and the number of products generating over 10 million yuan in sales continued to expand. The vacuum-packed rice ball, a daily sales category, has grown into a million-yuan product. At Hema, a combination of high-end gift boxes and trending products drove significant growth. Wufangzhai has become the exclusive or preferred brand partner at Pangdonglai and Costco in their respective categories.
Read sourceWufangzhai Deepens 'Festive + Daily Sales' Strategy, Reports Profit Growth in First Half of 2026
On September 21, 2026, Zhejiang Wufangzhai held a performance briefing for the first half of 2026, detailing its strategic shift from scale-oriented to quality-oriented growth. The company reported revenue of 1.474 billion yuan, a slight year-on-year decline, but net profit attributable to shareholders rose 2.85% to 200 million yuan. Management attributed the 'revenue down, profit up' result to proactive adjustments, including shrinking low-efficiency segments, stabilizing pricing, and optimizing inventory. Board Secretary Yu Yingxi stated that these moves, while pressuring short-term profits, have strengthened channel health for the second half. Core product zongzi (rice dumplings) remained the foundation, with fresh-lock, OEM, and export varieties growing. The company is expanding into daily-consumption categories like quick-frozen zongzi under its 'festive + daily sales' dual-drive strategy. Non-zongzi categories showed strong growth: meal series revenue rose 19.58% to 84.72 million yuan, and mooncake series surged 261.87% to 2.57 million yuan. Channel optimization included partnerships with Sam's Club, Hema, and Costco, and a price monitoring system. Gross margin improved to 44.64%, up 3.62 percentage points. Industry analysts noted that while the core zongzi business remains stable, the non-zongzi growth potential could become a second growth curve, positioning Wufangzhai to transition from a traditional festive food maker to a comprehensive snack food company.
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Wufangzhai Supermarket Channel Revenue Grows 21.56%, Sam's Club Sales Top 100 Million Yuan
Wufangzhai's 2026 half-year report shows revenue of 1.474 billion yuan, down 7.37% year-on-year, while net profit rose 2.85% to about 200 million yuan. The company attributed the 'revenue down, profit up' pattern to a strategic shift from scale to quality, actively reducing low-efficiency segments and focusing on high-growth areas. Chairman Li Jianping stated that profit and cash flow growth stemmed from the 'stable operation, quality and efficiency' strategy. Supermarket channel revenue grew 21.56% year-on-year, driven by partnerships with premium retailers like Sam's Club and Hema, with Sam's Club sales exceeding 100 million yuan. Product structure improved with higher shares of low-GI health-oriented and premium products. Lock-fresh zongzi, OEM zongzi, and export zongzi all saw significant growth. Non-zongzi categories also performed well, with mooncake revenue surging 261.87% and meal series revenue up 19.58%. The company maintained price stability during the Dragon Boat Festival, avoiding discounting, which strengthened channel partner confidence. Wufangzhai now operates 487 stores and 558 distributors, with plans to boost emerging interest-based e-commerce channels.
Read sourceWufangzhai Reports Over 100 Million Yuan in Sam's Club Sales, Million-Yuan Products Grow
On September 21, Wufangzhai (603237) held its 2026 semi-annual performance briefing. Company Secretary Yu Yingqian stated that in the first half of the year, the company deepened cooperation with premium supermarkets including Sam's Club, Hema, Pangdonglai, and Costco. Through differentiated products and exclusive customization strategies, the company achieved high growth in these channels despite market headwinds. Sam's Club channel sales exceeded 100 million yuan, and the number of products generating over 10 million yuan in sales continued to increase. The vacuum rice ball, a daily sales category, has grown into a million-yuan product. Hema achieved significant growth through a combination of high-end gift boxes and trending products. Pangdonglai and Costco have become the exclusive or preferred partner brands in their respective categories.
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