The Women Investors Reshaping Project B Women’s Basketball
Forbes reports on Project B, a women's basketball venture reshaping the sport by expanding women's ownership, leadership, and investment while granting players equity and long-term wealth. The article highlights the persistent gender and racial gaps in sports leadership: women hold only 32% of executive positions in international federations, and just 10% of president/CEO roles. In the U.S., women lead only 11% of Fortune 500 companies, and Black women hold just 7% of C-suite roles. Project B's investor board deliberately counters these trends, featuring prominent women such as former athletes Cheryl Miller, Candace Parker, and Lauren Jackson, alongside business leaders like Robin Washington, Merline Saintil, and Sloane Stephens. The venture aims to shift who creates wealth and influences strategy in the sport economy, moving beyond simply backing another basketball venture to intentionally structuring the organization to reflect the diversity of its players and the sport.
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