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Why Gen Z hikers keep getting lost up mountains
The Economist article examines the trend of Gen Z hikers getting lost in mountains, attributing it to social media inspiration outweighing preparation. It profiles Schotty Boy, a hiking influencer with over 100,000 followers on Instagram and TikTok, who posts moody, misty images from the Scottish Highlands while often carrying sensible gear but sometimes appearing topless. The piece suggests that following social media leads hikers to set off with more enthusiasm than practical readiness, contributing to incidents of getting lost.
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