What now for Brand Erling Haaland: The next Messi, or a 'Bond villain'?

The article analyzes Erling Haaland's explosive commercial growth during the 2026 FIFA World Cup, where Norway reached the quarter-finals. Haaland's Instagram followers surged from 40 million to 68 million, with engagement rates rising 174%. His purchase of a stuffed raccoon in Dallas became a viral memorabilia sensation. Branding experts discuss his potential to reach the commercial heights of Lionel Messi and Cristiano Ronaldo, noting his authentic social media approach during the tournament. The piece explores how Haaland's first World Cup platform has transformed his global brand and what strategic choices lie ahead for his commercial future.

First published Jul 21, 08:46 PM UTC1 reports · 1 sources

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What now for Brand Erling Haaland: The next Messi, or a 'Bond villain'?

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What now for Brand Erling Haaland: The next Messi, or a 'Bond villain'?Soccer - The AthleticWesternJul 16, 04:14 AM UTC

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Erling Haaland Lionel Messi Cristiano Ronaldo Norway The Athletic Dallas