Vapoura Rum: The new English rum taking on the market
Former rugby players Ed Jackson and Olly Barkley founded Vapoura Rum during the COVID-19 pandemic, aiming to create a category-leading British rum that rivals Caribbean products. Unlike competitors who buy bulk liquid abroad, they control the entire production process from yeast strain to molasses sourcing. The brand targets a contemporary, progressive image through events and music, including working with DJs and releasing an album. Vapoura plans to expand beyond London and the South West to northern UK cities like Manchester and Birmingham, and test export markets in 2028. The founders are seeking investment to hire senior management and step back from day-to-day operations, while continuing premiumization with limited-edition runs like Chapter 3 in partnership with luxury English brands.
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