TIRTIR Announces Limited Edition ‘BTS THE CITY NEW YORK’ Collaboration
Korean beauty brand TIRTIR has announced a limited-edition collaboration with BTS for the 'BTS THE CITY ARIRANG — NEW YORK' fan experience, running from July 24 to August 3 in New York City. The collaboration features the Perfect Setting Duo, including the Mask Fit Makeup Fixer and Reflect Glow Prep Primer, available for pre-order via Weverse Shop from July 27-31. Purchasers of two or more sets receive an exclusive BTS THE CITY ARIRANG lucky pouch. The event spans iconic New York locations such as Grand Central Terminal and the Korean Cultural Center New York, where a TIRTIR CONCERT-PROOF BAR will be set up. TIRTIR previously partnered with BTS for the Busan edition of the CITY series, and BTS member V has been the brand's global ambassador since 2025. The collaboration coincides with BTS's sold-out ARIRANG world tour and their recent FIFA World Cup halftime show performance.
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