Simply Good Foods Struggles Due to Atkins Rationalization and Quest Slowdown

The Madison Small Cap Fund's Q2 2026 investor letter highlights challenges facing Simply Good Foods (SMPL), owner of Atkins and Quest brands. The company has faced cost inflation, Atkins brand rationalization causing top-line headwinds, and integration of the OWYN acquisition. While Quest maintained growth initially, a recent slowdown in its core protein bar business led to loss of confidence in management and a leadership change. SMPL shares closed at $12.07 on July 16, 2026, with a market cap of $1.07 billion, down 63.12% over 52 weeks and -4.43% in the past month. The fund decided to exit the position for better opportunities. Hedge fund holdings dropped from 35 to 33 funds quarter-over-quarter.

First published Aug 4, 02:53 PM UTCUpdated Jul 17, 02:41 PM UTC1 reports · 1 sources

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Simply Good Foods Struggles Due to Atkins Rationalization and Quest Slowdown

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Simply Good Foods Struggles Due to Atkins Rationalization and Quest SlowdownYahoo FinanceWesternJul 17, 02:41 PM UTC

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