Shanghai Welcomes 7.17 Million Tourists During Mid-Autumn Festival, Boosted by World Skills Competition
Shanghai received 7.1704 million tourists during the three-day Mid-Autumn Festival holiday, with hotel occupancy at 60.49%. The city leveraged the concurrent 48th World Skills Competition to boost tourism, setting up nearly 100 service points with multilingual maps and over 200 scenic spot discounts. Events included Tang-style gatherings, lantern festivals, and the Shanghai International Light and Shadow Festival. Tongcheng Travel reported a 17% year-on-year increase in local scenic spot ticket bookings.
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Shanghai Welcomes 7.17 Million Tourists During Mid-Autumn Festival Holiday
According to the Shanghai Municipal Administration of Culture and Tourism, the city's holiday cultural and tourism market operated smoothly during the Mid-Autumn Festival. Data from Shanghai tourism big data monitoring shows that Shanghai received a total of 7.1704 million tourists, and the average hotel occupancy rate reached 60.49%. During the holiday, Shanghai focused on key themes such as national-style folk customs, exhibitions and performances, and urban tourism. It coordinated resources including cultural venues, theater clusters, ancient town blocks, business districts, and suburban villages to form a multi-point, multi-level holiday market supply pattern. Leveraging the concurrent hosting of the 48th World Skills Competition in Shanghai and the Shanghai Tourism Festival, the city aimed to amplify the spillover effects of the competition and promote integrated development of culture, commerce, tourism, sports, and exhibitions. Additionally, targeting the differentiated needs of domestic and international tourists, Shanghai simultaneously promoted activities in moon-viewing night tours, art exhibitions, parent-child leisure, and rural outings, enhancing both the festive atmosphere and consumer vitality.
Read sourceShanghai Hosts 7.17 Million Tourists During Mid-Autumn Festival, Boosts Holiday Consumption
Shanghai welcomed 7.1704 million tourists during the three-day Mid-Autumn Festival holiday from September 25 to 27, according to Shanghai tourism big data monitoring. The average hotel occupancy rate reached 60.49%. The holiday coincided with the 48th World Skills Competition in Shanghai, drawing international visitors to cultural activities in ancient towns, gardens, and waterfront areas. The city launched nearly 100 '沪小游' service points and over 200 scenic spot discounts to leverage the competition's spillover effects. Events included the 'Tang Yun Mid-Autumn' immersive fair at Guilin Park, the 'Intangible Heritage Yuyuan Music Season', and the third Shanghai International Light and Shadow Festival. Tongcheng Travel data showed local scenic spot ticket bookings rose 17% year-on-year. The holiday also featured 200 consumption promotion activities centered on brand shopping, global cuisine, debut economy, and cultural creativity. New first-store openings and exhibitions, such as the Pop Mart Carnival at No.1 Department Store and the Jii Kawaii China debut exhibition at Jing'an Kerry Center, drove consumer traffic. The article notes that the debut economy is becoming a key engine for attracting customers, aligning with Shanghai's 15th Five-Year Plan target of adding about 900 high-energy first stores.
Shanghai Sees 7.17 Million Tourists During Mid-Autumn Festival, Boosting Holiday Consumption
Shanghai's cultural tourism market surged during the Mid-Autumn Festival holiday, coinciding with the World Skills Competition. According to Shanghai tourism big data, the city received 7.1704 million visits over the three-day break. The festival leveraged cultural heritage, exhibitions, and urban tourism, with over 200 scenic spots offering joint discounts. The World Skills Competition spillover effect was harnessed through nearly 100 '沪小游' service centers offering multilingual maps and routes. Events included Tang-style gatherings, lantern festivals, and immersive shows. Tongcheng Travel data showed local scenic spot ticket bookings rose 17% year-on-year, with culturally immersive attractions popular among families and youth. The city also launched 200 consumption-promotion activities across six themes, emphasizing 'first-release economy' with new stores, exhibitions, and product launches. Brands like Eucerin held global launches in Shanghai. The Shanghai government's 15th Five-Year Plan targets adding about 900 high-energy first stores. Tongcheng Research analysts noted a shift from sightseeing to experiential and quality consumption, predicting continued strong autumn tourism demand ahead of the National Day holiday.
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Shanghai Welcomes Over 7.17 Million Tourists During Mid-Autumn Festival, Boosting Cultural Tourism
During the Mid-Autumn Festival holiday, Shanghai hosted over 7.17 million visitors, with the concurrent 48th World Skills Competition driving tourism and consumption. The city integrated the competition with cultural tourism under the theme 'Come to World Skills, Tour Shanghai,' setting up nearly 100 'Huxiao Tour' service points offering multilingual maps and 100 curated tour routes, with over 200 scenic spots providing joint discounts. Traditional folk activities, such as the 'Tangyun Mid-Autumn' immersive gathering at Guilin Park and the intangible cultural heritage zone at the competition venue, attracted international visitors. Major exhibitions, including the Mawangdui Han Dynasty lifestyle exhibition and the Palace Museum's Qing Dynasty costume display, drew tourists from other cities. Evening performances, the Shanghai International Light and Shadow Festival, and suburban leisure activities like the Chongming Forest Tourism Season and Qingpu Camping Festival enriched the holiday experience. The Shanghai Tourism Festival's parade of 21 themed floats toured multiple districts, converting competition footfall into citywide festive atmosphere.
Read sourceShanghai Welcomes 7.17 Million Tourists During Mid-Autumn Festival Holiday
According to the Shanghai Municipal Administration of Culture and Tourism, Shanghai received 7.1704 million tourists during the Mid-Autumn Festival holiday. The city organized a range of cultural and tourism activities centered on themes such as traditional Chinese customs, exhibitions, performances, and urban tourism. Resources including museums, theaters, ancient towns, commercial districts, and rural areas were coordinated to create a multi-layered holiday market. The report states that the city leveraged the concurrent hosting of the 48th World Skills Competition and the Shanghai Tourism Festival to boost the spillover effects of the event and promote integrated development of culture, commerce, tourism, sports, and exhibitions. Additionally, it focused on the differentiated needs of domestic and international tourists, simultaneously promoting activities such as moon-viewing night tours, art exhibitions, family leisure, and rural excursions to enhance festive atmosphere and consumer vitality.
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