Samsung Raises Prices on New Foldable Smartphones Ahead of Expected Apple Debut
Samsung launched its Galaxy Z8 Series on July 22, 2026, introducing three foldable smartphones: the Galaxy Z Fold8 Ultra ($2,099), Galaxy Z Fold8 ($1,899), and Galaxy Z Flip8 ($1,199). The South Korean tech giant raised prices by $100 on some models compared to predecessors, citing rising memory chip costs driven by AI industry demand and supply shortages. The launch comes ahead of an expected foldable iPhone from Apple later in 2026, which analysts say adds urgency for Samsung to maintain its market leadership. The new Fold8 features a 4:3 screen ratio to compete with Apple's rumored wide-screen foldable. Analysts noted Samsung may be absorbing some cost increases to keep prices competitive, though the Ultra's $2,099 price tag is a talking point.
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