River Plate Match on Cable Draws Audience Away from Open TV Prime Time
Open television channels in Argentina experienced a significant decline in viewership ratings on Wednesday, May 13, 2026, largely due to the broadcast of a River Plate football match on premium cable networks. This event caused a notable migration of audiences away from traditional air channels. Despite the drop, Big Brother remained the most-watched program with 11.1 points, although this represented a decrease from the previous day. The elimination gala saw contestants Grecia Colmenares and Lolo Poggio leave the house. Wanda Nara’s vertical series, Love Triangle, continued its downward trend, securing 9.5 points after debuting with higher numbers earlier in the week. Telefe emerged as the leading channel with an average of 7.3 points, surpassing El Trece, which averaged 4.5 points. Other programs like Pasapalabra and Telefe Noticias rounded out the top five. Meanwhile, secondary channels like America and Elnueve recorded significantly lower figures. The schedule adjustments are temporary, as upcoming Martín Fierro Awards preparations will alter the prime-time lineup later in the month.
Editorial responsibility
- No named human review is recorded for this page.
- Reports are grouped by semantic similarity and deterministic rules. Language models may assist titles, summaries, translation and cross-source analysis; the page itself is projected from evidence records.
- Current automated evidence projection