Rick Beato's Paul McCartney Video Calls Out The Music Publicity Machine
Rick Beato, a musicologist with over 5 million YouTube subscribers, released a viral video explaining why Paul McCartney's PR team declined an interview on his channel, despite Beato's recent successful deep-dive interview with Billy Joel that garnered over 1 million views in three days. Beato argues that music publicity gatekeepers prioritize highly controlled, mainstream outlets and viral gimmicks (like TikTok and Chicken Shop Date) over substantive musical analysis. The article, written by Forbes journalist Andy Meek, contextualizes this as a broader media crisis where metrics are chaotic and 'nothing's really working anymore,' citing an interview with The Lumineers' lead singer. Beato's video reached 1 million views faster than the Joel interview, highlighting audience demand for music-focused content over attention-driven placements.
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