Pop Mart brings Labubu to the dessert table in global bakery push

Pop Mart, the Chinese toy company known for its blind box collectibles, has opened its first international bakery shop in Singapore at Resorts World Sentosa. The bakery features desserts themed around its popular Labubu character, marking a strategic expansion into the food and beverage sector. The company plans to open more such bakery outlets across Southeast Asia as part of its global push to diversify beyond toys and into lifestyle experiences. The move leverages the strong fan base for Labubu and other Pop Mart intellectual property to drive foot traffic and brand engagement in new markets.

First published Aug 4, 02:00 PM UTCUpdated Jul 29, 03:30 AM UTC1 reports · 1 sources

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Opened from WirecurrentJul 29, 03:30 AM UTC

Pop Mart brings Labubu to the dessert table in global bakery push

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Pop Mart brings Labubu to the dessert table in global bakery pushThe Business TimesRegionalJul 29, 03:30 AM UTC

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Singapore Southeast Asia