Philadelphia's East Passyunk small businesses creatively adapt to World Cup despite city permit denials
East Passyunk Avenue in Philadelphia, a hub of independently owned small businesses, is leveraging the 2024 World Cup to attract international soccer fans. Despite the city denying street-closure permits for planned block parties, local entrepreneurs have taken a self-reliant approach, using their own cars to block streets and setting up projector screens for game screenings. The East Passyunk Business Improvement District (EPABID) has organized marketing campaigns, including subway ads, to promote the neighborhood as the closest commercial corridor to the stadium. Businesses report increased foot traffic during a typically slow summer period, with international visitors purchasing unique items like vinyl records. Owners express frustration with city bureaucracy but remain optimistic about the economic boost from the tournament.
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