Mixue Ice Cream & Tea expands to 18 countries with new stores in Mongolia and Uzbekistan
Chinese beverage chain Mixue Ice Cream & Tea opened its first store in Ulaanbaatar, Mongolia on September 13, and two to three stores in Tashkent, Uzbekistan on September 19-20, bringing its overseas store network to 18 countries. The Mongolia flagship store recorded approximately 43,000 yuan in opening-day sales and about 120,000 yuan over three days, with locals comprising over 95% of customers. The Uzbekistan Seoul Street store achieved a single-day turnover exceeding 31,000 yuan. Mixue's international expansion began in Vietnam in 2018.
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Mixue Ice Cream & Tea Expands Overseas to 18 Countries with New Stores in Uzbekistan and Mongolia
Chinese tea brand Mixue Ice Cream & Tea (蜜雪冰城) continues its global expansion, opening two stores in Tashkent, Uzbekistan on September 19-20, and its first store in Ulaanbaatar, Mongolia on September 13. These openings bring the company's total overseas store count to 18 countries, marking a new phase in its Northeast Asian and Central Asian market penetration. The Mongolia flagship store is located on Peace Avenue in Ulaanbaatar, near universities, museums, and the Shangri-La commercial hub. On opening day, the Mongolia store recorded approximately 43,000 yuan in sales, with locals comprising over 95% of customers. The two Uzbekistan stores achieved a single-day turnover exceeding 31,000 yuan for the Tashkent Seoul Street location. Since its first overseas store in Hanoi, Vietnam in 2018, Mixue has expanded to markets including Kazakhstan, the United States, Mexico, Brazil, Kyrgyzstan, Mongolia, and Uzbekistan, bringing the Chinese brand to the Americas, Central Asia, and Northeast Asia.
Read sourceMixue Ice Cream & Tea Expands to 18 Countries with New Stores in Mongolia and Uzbekistan
Chinese beverage chain Mixue Ice Cream & Tea (蜜雪冰城) has expanded its global footprint to 18 countries, according to a report from China Securities Journal. On September 19-20, the company opened two stores simultaneously in Tashkent, Uzbekistan, featuring promotional activities such as punch-card gift-giving and consumption-based raffles. Earlier, on September 13, Mixue opened its first store in Mongolia's capital Ulaanbaatar. The Mongolian flagship store, located on Peace Avenue in the city center, covers approximately 160 square meters and includes a merchandise experience zone and seating area. It is situated near major universities, tourist attractions, and the Shangri-La commercial district. The store reported opening-day revenue of approximately 43,000 yuan (about $6,000 USD) and three-day total revenue of about 120,000 yuan. Notably, local customers accounted for over 95% of the store's clientele. In Uzbekistan, the two Tashkent stores include one in the NEXT MALL shopping center and another on the popular 'Seoul Street' commercial strip, where late-night operations cater to local demand. The Seoul Street store recorded a single-day turnover exceeding 31,000 yuan. Mixue's international expansion began in 2018 with its first overseas store in Hanoi, Vietnam, and has since entered markets including Kazakhstan, the United States, Mexico, Brazil, Kyrgyzstan, Mongolia, and Uzbekistan in 2025 alone.
Read sourceMixue Ice Cream & Tea Expands to Mongolia and Uzbekistan, Overseas Stores Cover 18 Countries
On September 23, Beijing Business Today reported that Mixue Ice Cream & Tea (蜜雪冰城) opened two stores simultaneously in Tashkent, Uzbekistan, featuring promotional activities such as check-in free drinks and consumption raffles. Earlier, on September 13, the company's first store in Mongolia opened in Ulaanbaatar, where its sweet Chinese-style tea drinks were well received by local consumers. With these openings, Mixue's overseas stores now cover 18 countries. In Tashkent, one store is located in the popular NEXT MALL shopping center, while another is on the bustling 'Seoul Street' commercial strip, with extended late-night hours to meet local nighttime consumption demand. During the opening period, the Seoul Street store achieved a single-day turnover exceeding 31,000 yuan. Mixue has pursued a global expansion strategy since its first overseas store opened in Hanoi, Vietnam in 2018. Since 2025, it has entered Kazakhstan, the United States, Mexico, Brazil, Kyrgyzstan, Mongolia, and Uzbekistan, bringing its products to the Americas, Central Asia, and Northeast Asia, and supporting local development and innovation in the freshly made tea beverage industry.
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Mixue Ice Cream & Tea expands to 18 countries with new stores in Mongolia and Uzbekistan
Chinese tea and ice cream brand Mixue Ice Cream & Tea (蜜雪冰城) has expanded its overseas footprint to 18 countries, according to a report by Dahe Finance Cube. On September 19-20, the company opened three stores simultaneously in Tashkent, Uzbekistan, following the September 13 launch of its first store in Ulaanbaatar, Mongolia. The Mongolian flagship store, located on Peace Avenue near universities and tourist attractions, recorded daily revenue of approximately 43,000 yuan (about $6,000) on opening day, with three-day total revenue reaching 120,000 yuan. In Tashkent, the three new stores include two in shopping malls and one on the popular 'Seoul Street' commercial strip, where the single-day revenue exceeded 31,000 yuan. The article reports that local customers account for over 95% of sales at the Mongolian store, spanning students, office workers, and older demographics. Mixue maintains its 'high quality, affordable price' strategy in these markets. The brand's international expansion began in 2018 with its first overseas store in Hanoi, Vietnam, and has since entered markets including Kazakhstan, the United States, Mexico, Brazil, and Kyrgyzstan in 2025.
Mixue Ice Cream & Tea expands to 18 countries with new stores in Mongolia, Uzbekistan
Chinese beverage chain Mixue Ice Cream & Tea (蜜雪冰城) continues its global expansion, with its overseas stores now covering 18 countries. On September 19-20, the company opened two stores simultaneously in Tashkent, Uzbekistan, featuring promotional activities. Earlier, on September 13, its first store in Mongolia opened in Ulaanbaatar on Peace Avenue, a 160-square-meter location near universities, museums, and a shopping district. The Mongolia store achieved a daily turnover of approximately 43,000 yuan on opening day and about 120,000 yuan over the first three days, with locals comprising over 95% of customers. Top-selling drinks include taro grape, pearl milk tea, and Oreo-based beverages. In Uzbekistan, one store is in the NEXT MALL shopping center and another on the popular 'Seoul Street' commercial strip, where late-night hours cater to local demand. The Seoul Street store recorded a single-day turnover exceeding 31,000 yuan, with fruit tea series particularly popular. Since its first overseas store in Vietnam in 2018, Mixue has entered Kazakhstan, the United States, Mexico, Brazil, Kyrgyzstan, Mongolia, and Uzbekistan in 2025, expanding into Central Asia and the Americas.
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