Meta's Muse AI app hits 10.2M U.S. downloads in first 40 days
Meta's AI companion app Muse surpassed 10 million U.S. downloads within 40 days of its September debut, reaching 10.9 million total downloads with 10.2 million in the U.S., according to Sensor Tower data reported by TechCrunch. Only 11 other apps have reached that post-launch milestone, the most recent being Meta's Threads in July 2023. Muse showed 30% seven-day and 23% fourteen-day U.S. retention, above rival averages, and hit 2.5 million daily active users on October 16.
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Meta's Muse AI app hits 10 million U.S. downloads in 40 days
Meta's Muse AI app surpassed 10 million U.S. downloads within 40 days of release, according to a breaking X post. The post states that only 11 other apps in history have reached that download milestone in the same timeframe. No further details on the app's features, launch date, or regional breakdown were provided in the source item.
Meta Muse Hits 10 Million U.S. Downloads in First 40 Days
A post on X states that Meta Muse has become one of only a dozen mobile apps to reach 10 million U.S. downloads within its first 40 days on the market. The post describes Muse as arguably one of Meta's greatest successes and certainly its greatest success in the AI business. It also notes that the app is not yet available in Europe. The claim is attributed to the post's author rather than to an official Meta statement, and no further details on revenue, engagement, or launch timing are provided.
Read sourceMeta's AI agent Muse hits 10.2M U.S. downloads in 40 days
Meta's AI agent Muse reached 10.2M U.S. downloads in 40 days, a pace matched by only 11 other apps in history, most of which were mobile games. Its U.S. users show better-than-average retention, with 30% returning after 7 days and 23% after 14 days, compared with rival averages of 19% and 16%. Daily active users hit 2.5M on October 16, up 15% in a week but still under a quarter of U.S. downloads.
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Meta's AI companion Muse tops 10 million U.S. downloads in first 40 days
Meta's AI companion Muse surpassed 10 million U.S. downloads within its first 40 days, according to new data reported by TechCrunch. That milestone places Muse in an exclusive group of apps that also includes Threads. The same data indicates Muse is retaining users at higher rates than its AI rivals. No further details on the measurement methodology, time period beyond the initial 40 days, or specific competitor comparisons were provided in the source item.
Read sourceMeta's Muse hits 10M US downloads in 40 days, joining exclusive app group
Meta's AI companion Muse surpassed 10 million U.S. downloads within 40 days of its September debut, reaching 10.9 million total downloads, 10.2 million of them in the U.S., according to Sensor Tower. Only 11 other apps have hit that post-launch milestone, the most recent being Meta's Threads in July 2023. Meta has leaned on cross-promotion across its 3.6 billion daily active users and heavy advertising, allocating 39% of its October ad spend to Muse, up from 23% in September. Sensor Tower data shows Muse retaining users better than AI rivals, with 30% 7-day and 23% 14-day U.S. retention versus 19% and 16% averages for ChatGPT, Claude, and Grok. Muse's daily active users hit 2.5 million on October 16, up 15% week-over-week. It trails ChatGPT's 15 million global first-40-day downloads, though Muse is only available in the U.S. and Canada.