Mastercard CMO Jill Kramer Says AI Can Be an Engine of Human Creativity and Insight
In a video interview for CMO Insider, Mastercard's Chief Marketing and Communications Officer Jill Kramer argues that marketers should embrace artificial intelligence as a positive tool to enhance human creativity and strategic insight, rather than debating its potential harms. Kramer, who joined Mastercard in December 2025 after a decade at Accenture, emphasizes that AI can broaden research and preparation, enabling deeper cultural understanding and more inspired ideas. She cites a recent workshop in Japan where AI tools helped the team gather and distill vast amounts of content quickly, leading to richer discussions. Kramer also highlights that the Mastercard brand is a company-wide responsibility, not just a marketing function, and that stewarding it requires intentional, strategic decisions. She urges marketers to focus on specific AI use cases within the creative process to raise the bar, rather than fixating on efficiency or headcount implications.
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