Mastercard CMO Jill Kramer Advocates AI as a Tool for Human Creativity and Insight
In an interview with Business Insider's CMO Insider, Mastercard's Chief Marketing and Communications Officer Jill Kramer argues that marketers should embrace artificial intelligence as a positive tool to enhance human creativity and generate deeper insights. Kramer, who joined Mastercard in December 2025 after a decade at Accenture, emphasizes that AI should be integrated into the strategy and creative process to raise the bar, not just for efficiency or headcount reduction. She highlights the strength of the Mastercard brand as a company-wide asset and shares an example from a recent workshop in Japan where AI tools enabled broader and deeper cultural research. Kramer calls for marketers to give themselves permission to explore AI's potential rather than debate its binary good-or-bad impact.
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