Marketing Expert Warns Portuguese Team Faces Attention and Revenue Decline After Ronaldo

Daniel Sá, Executive Director of the Portuguese Marketing Management School (IPAM), stated in a recent interview that the Portuguese national team will face a significant decline in media attention and commercial revenue once Cristiano Ronaldo ends his national team career. Sá emphasized that Ronaldo's personal brand influence far exceeds that of the Portuguese team, and his departure will create a crisis from a brand perspective. Over the past two decades, Ronaldo has helped the Portuguese Football Federation secure numerous lucrative commercial contracts. Sá called on the federation to develop a new promotional narrative for the 'post-Ronaldo era,' noting that Ronaldo's identity as a player is now just one part of his vast global sports brand, which includes massive social media following, endorsements, and business investments that will continue to grow even after retirement.