Chinese sports nutrition brand MaiSheng closes nearly 100 million yuan A+ round
MaiSheng, a Chinese professional sports nutrition brand founded in 2022, has completed a nearly 100 million yuan Series A+ funding round co-led by CITIC Agriculture Industry Fund, Li-Ning Company, and Viva China. The funds will be used for product R&D, sports scene development, user education, and channel expansion. Existing shareholders include Mengniu Group, Xianle Health, and Hillhouse Ventures. The company's liquid protein product has been the top-selling sports protein drink in China for two consecutive years (Euromonitor certified), and its professional supplement products achieved double-digit growth over the past year.
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Mai Sheng Completes Nearly 100 Million Yuan A+ Round, Sports Nutrition Enters Industrial Capital Era
Mai Sheng, a professional sports nutrition brand founded in 2022, has completed a nearly 100 million yuan A+ funding round co-led by CITIC Agriculture Industry Fund, Li-Ning Company, and Viva China. The funds will be used for product R&D, professional sports scene construction, user education, channel expansion, and supply chain upgrades. The round brings together investors from food consumption, nutrition health, and sports industries, joining existing shareholders Mengniu Group, Xianle Health, and Hillhouse Capital. CITIC Agriculture Industry Fund's general manager Zheng Xianyue stated they are bullish on the sports nutrition track as more people engage in regular and scientific training. Li-Ning expressed interest in understanding consumer needs across different sports scenarios. Mai Sheng's core product, liquid protein, has covered 10 million exercise person-times and ranked first in national sports protein drink sales for two consecutive years (Euromonitor certified). The company has expanded its product matrix to include energy gels, liquid salt pills, beetroot, and tart cherry products, achieving double-digit growth in professional supplements over the past year. Founder Wu Jian emphasized the goal is to provide comprehensive sports nutrition solutions for serious athletes across training, competition, recovery, and daily life.
Read sourceMaiSheng Raises Nearly 100 Million Yuan in A+ Round from CITIC, Li Ning, and Viva Fit
MaiSheng, a professional sports nutrition brand, announced the completion of a nearly 100 million yuan A+ funding round co-led by CITIC Agriculture Industry Fund, Li Ning Company, and Viva Fit. The funds will be used for product R&D, professional sports scene development, user education, channel expansion, and supply chain building. The investment brings together resources from food consumption, nutrition, sports, and capital markets, joining existing shareholders Mengniu Group, Xianle Health, and Hillhouse Ventures. CITIC Agriculture Industry Fund's general manager Zheng Xianyue stated they are bullish on the sports nutrition track, citing growing consumer demand for health and long-term life quality. Li Ning Company expressed interest in deepening consumer insights across sports scenarios. MaiSheng, founded in 2022, initially entered the market with liquid protein and now offers a full product matrix including energy gels, liquid salt pills, beetroot, and tart cherry products. The company's products have covered over 10 million exercise sessions and ranked first in national sports protein drink sales for two consecutive years (Euromonitor certified). MaiSheng plans to expand from endurance sports like marathons and triathlons into broader training scenarios, including hybrid fitness and comprehensive gyms, through its 'MaiSheng Energy Station' network and sports nutrition education system.
Read sourceMai Sheng Completes Near-100 Million Yuan Series A+ Round Led by CITIC, Li-Ning
Mai Sheng, a Chinese professional sports nutrition brand, announced the completion of a nearly 100 million yuan Series A+ financing round. The round was co-led by CITIC Agriculture Industry Fund, Li-Ning Company, and非凡领越 (Viva China). The company stated the funds will be used for product R&D, professional sports scenario development, user education, channel expansion, and supply chain and organizational capacity building. CITIC's fund manager expressed confidence in the sports nutrition track, citing Mai Sheng's complete product system for athletes from daily training to post-race recovery, and its team's deep understanding of user needs. Li-Ning noted the investment aims to better understand consumer demands in different sports scenarios. Founded in 2022, Mai Sheng initially focused on liquid protein for endurance sports like marathons and triathlons, and has since expanded its product matrix. The company reported that its professional supplement products doubled in sales over the past year, and its liquid protein has been the top-selling sports protein drink in China for two consecutive years (Euromonitor certified). The company is now extending its offerings to broader training scenarios, including hybrid fitness, and has established a sports nutrition education system.
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Mengniu sports nutrition brand Maison completes nearly 100 million yuan A+ funding round
Maison, a professional sports nutrition brand under Mengniu, announced the completion of a nearly 100 million yuan A+ funding round. The round was co-led by CITIC Agriculture Industry Fund, Li-Ning Company, and Viva China. Proceeds will be used for product R&D, professional sports scene construction, and user education. The company, founded in 2022, initially entered the market with liquid protein products targeting endurance sports like marathons and triathlons. It has since expanded to a full product matrix covering training, competition, and recovery. Maison's liquid protein has been the top-selling sports protein drink in China for two consecutive years (Euromonitor certified) and is sold in Sam's Club. The company is also building a sports nutrition education system, including a training academy and a sports performance lab. Investors expressed confidence in the growing sports nutrition market and Maison's team, which includes deep sports participants. The funding reflects a trend of industry resources concentrating on leading professional sports nutrition brands in China's early-stage market.
Read sourceMaiSheng Completes Nearly 100 Million Yuan A+ Round, Sports Nutrition Enters Industrial Capital Era
MaiSheng, a professional sports nutrition brand, announced the completion of a nearly 100 million yuan A+ funding round. The round was co-led by CITIC Agriculture Industry Fund, Li Ning Company, and Viva China. The funds will be used for product R&D, professional sports scene development, user education, channel expansion, and supply chain and organizational capacity building. The investor base now includes Mengniu Group, Xianle Health, and Hillhouse Ventures, covering food consumption, professional nutrition, sports industry, and market-oriented investment. CITIC Agriculture's general manager Zheng Xianyue expressed continued optimism for the sports nutrition track, citing the shift from casual participation to regular, scientific training. Li Ning Company stated the investment aims to better understand consumer needs in different sports scenarios. Founded in 2022, MaiSheng started with liquid protein and now offers a product matrix including energy gels, liquid salt pills, beetroot, and tart cherry products. Its liquid protein product has covered over 10 million sports participations and ranked first in national sports protein drink sales for two consecutive years (Euromonitor certified). The company's professional supplement products doubled in sales over the past year. Founder Wu Jian emphasized the goal is to provide professional, convenient sports nutrition solutions for serious athletes across training, competition, recovery, and daily life.
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