Longping Hi-Tech terminates Yuan Longping trademark license, warns all rice products unauthorized
On September 24, 2024, Longping Hi-Tech (SZ000998) announced it terminated the "Yuan Longping" trademark license granted to Longping Rice Industry, effective March 10, 2023. The company stated it sold its 54% stake in Longping Rice in January 2026 and that Longping Rice failed to remove "Yuan Longping" from its corporate name by April 2026, constituting contract breach. Longping Hi-Tech emphasized that since 2023, no entity has been authorized to use the trademark for rice products, meaning all such products on the market are unauthorized.
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Longping Hi-Tech Warns 'Yuan Longping' Brand Rice Unauthorized, Terminates Trademark License
On September 24, 2024, Longping Hi-Tech (SZ:000998) issued a statement via its official WeChat account, declaring it has terminated the trademark license for 'Yuan Longping' granted to Longping Rice Industry High-Tech Co., Ltd. (Longping Rice). The company stated that since 2023, it has not authorized any entity to use the 'Yuan Longping' trademark in the rice business. Longping Hi-Tech also noted it had exited its equity stake in Longping Rice in January 2026 (likely a typo for 2024) and required the firm to remove 'Yuan Longping' from its corporate name by April 2026, which Longping Rice has allegedly failed to do. The article reports that Longping Hi-Tech has previously pursued multiple legal actions against unauthorized use of Yuan Longping's name, including a successful case that was listed as a top court example. A company representative stated that no 'Yuan Longping' branded rice products on the market are currently authorized.
Read sourceLongping Hi-Tech Ends Yuan Longping Trademark License, Warns Against Unauthorized Use
On September 24, Longping Hi-Tech (SZ000998) issued a statement via its official WeChat account announcing the termination of a trademark license agreement with Longping Rice Industry High-Tech Co., Ltd. (Longping Rice Industry). The company stated that it had transferred its entire 54% stake in Longping Rice Industry in January 2026 and that the license to use the 'Yuan Longping' trademark in the rice business was revoked as of March 10, 2023. Longping Hi-Tech accused Longping Rice Industry of continuing to use the trademark after the termination, constituting contract breach and trademark infringement. The company also noted that since 2023, it has not authorized any entity to use the 'Yuan Longping' trademark for rice products, meaning all such products on the market are unauthorized. This is not the first such action; Longping Hi-Tech has previously pursued legal action against unauthorized use of Yuan Longping's name, including a case that became a national intellectual property protection example. The company has also used non-litigation methods against 40 suspected infringing entities, resulting in 16 name changes and 10 closures or cancellations.
Read sourceLongping High-Tech Ends Yuan Longping Trademark License, Warns Against Unauthorized Rice Sales
Longping High-Tech (SZ000998) issued a statement on September 24, 2024, announcing it has terminated the 'Yuan Longping' trademark license granted to Longping Rice Industry High-Tech Co., Ltd. (Longping Rice Industry). The company stated that since 2023, it has not authorized any entity to use the 'Yuan Longping' trademark in the rice business. Longping High-Tech also revealed it sold its 54% stake in Longping Rice Industry in January 2026 and that the licensee failed to remove 'Yuan Longping' from its corporate name by the April 2026 deadline, constituting contract breach. The company emphasized that no current products—including seeds or rice—bearing the 'Yuan Longping' trademark are authorized. This is not the first such action; Longping High-Tech has previously pursued legal cases against unauthorized use, including a case that reached the Supreme People's Court. A company representative confirmed that all rice products currently sold under the 'Yuan Longping' name lack legitimate authorization.
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Longping Hi-Tech Warns 'Yuan Longping' Brand Rice Unauthorized, Terminates License
Longping Hi-Tech (SZ000998) issued a statement on September 24, 2024, declaring it has terminated the trademark license for 'Yuan Longping' to Longping Rice Industry High-Tech Co., Ltd. (Longping Rice). The company stated that since 2023, it has not authorized any entity to use the 'Yuan Longping' trademark in the rice business. Longping Hi-Tech sold its 54% stake in Longping Rice in January 2026 and required the company to remove 'Yuan Longping' from its name by April 2026, a condition Longping Rice has allegedly failed to meet. The company also noted that it currently sells no products under the 'Yuan Longping' brand, meaning all such products on the market are unauthorized. The article cites a 2022 court case where two companies were found guilty of unfair competition for using Yuan Longping's name on rice packaging. Longping Hi-Tech has pursued non-litigation actions against 40 companies for trademark infringement, resulting in 16 name changes and 10 business closures.
Read sourceLongping Hi-Tech Warns: 'Yuan Longping' Brand Rice Unauthorized, Trademark Use Terminated
On September 24, 2024, Longping High-Tech (隆平高科) issued a statement declaring that it has terminated all trademark licensing for the 'Yuan Longping' name in the rice business and no longer grants any authorization. The company clarified that it has exited its stake in Longping Rice Industry (隆平米业) since January 2026, and that Longping Rice Industry has failed to change its corporate name as agreed, constituting a contract breach. Longping High-Tech also stated that as of March 10, 2023, it revoked the 'Yuan Longping' trademark license from Longping Rice Industry, which continues to use it illegally. The company emphasized that all rice products sold under the 'Yuan Longping' name on the market are unauthorized. The article also notes past legal cases where companies were found guilty of unfair competition for using Yuan Longping's name without permission, and Longping High-Tech's broader efforts to protect the name through legal and non-legal means, including 40 infringement cases over three years.
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