Laopu Gold opens largest flagship store at Shanghai Plaza 66, targets global luxury market
Laopu Gold (HK6181) opened its largest domestic flagship store at Shanghai's Plaza 66 on September 25, spanning over 350 square meters in the mall's core second-floor area. The store is the only Chinese brand in the prime section of the top-tier luxury mall. The opening is part of a retail upgrade initiative that began in early 2026, renovating over ten stores in top luxury malls. A concurrent exhibition, "Timeless Classics, Timeless Luxury," debuted new goldware pieces. The brand first entered Plaza 66 in October 2025, setting a single-day sales record.
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Laopu Gold Opens Its Largest Domestic Store in Shanghai, Flagship at Plaza 66
Laopu Gold (HK6181) unveiled its largest domestic flagship store at Shanghai's Plaza 66 on September 25, located in the mall's second-floor core area and spanning over 350 square meters. The opening marks a milestone in the company's retail upgrade strategy, which has included renovations at over ten top-tier luxury malls since early 2026, such as Shenzhen Mixc, Shanghai IFC, and Hangzhou Tower. The new store continues the 'Chinese Study' design theme, incorporating ancient jade ritual vessels (cong) to create a culturally immersive experience. A concurrent exhibition, 'Timeless Classics, Timeless Luxury,' debuted goldware pieces including gold-inlaid lacquer and cloisonné items. The article notes that Laopu Gold first entered Plaza 66 in October 2025, setting a single-day sales record during a member event. The expansion into a flagship store within a year is interpreted as evidence of the brand's validation by high-end consumers and its ambition to target the global market from Shanghai.
Read sourceLaopu Gold Opens Largest Store at Shanghai Plaza 66, Redefining Luxury Retail Rules
On September 25, Laopu Gold opened its largest store in China at Shanghai Plaza 66, occupying over 350 square meters in the mall's core second-floor area. It is the only Chinese brand in the prime section of the top-tier luxury mall. The store continues the 'Chinese Study' theme, incorporating ancient jade artifacts into its design. Concurrently, an exhibition titled 'Timeless Classics, Timeless Luxury' debuted, showcasing new gold items such as gold-bodied lacquer ruyi cups and gold-bodied enamel tea bowls. According to the report, Laopu Gold has become the only Chinese high-end brand to achieve full coverage of China's top ten luxury malls. Frost & Sullivan data cited in the article states that Laopu Gold ranked first globally in single-mall store efficiency and sales per square meter among luxury brands in 2025 and the first half of 2026. A September 14 Citigroup research report is quoted as saying the brand's quality and uniqueness form a competitive moat. The article attributes to Hurun Group Chairman Rupert Hoogewerf the view that Laopu Gold's business model, including its 'non-discriminatory' customer service and 'non-utilitarian' after-sales philosophy, represents a disruptive innovation in value creation compared to traditional luxury brands.
Read sourceLaopu Gold Opens Largest Store in Shanghai's Plaza 66, Expanding Luxury Presence
On September 25, Laopu Gold opened its largest domestic store at Shanghai's Plaza 66, occupying over 350 square meters in the mall's core second-floor area. It is the only Chinese brand in the prime section of the top-tier luxury mall. The store continues the 'Chinese Study' theme, incorporating ancient jade artifacts into its design. Concurrently, an exhibition titled 'Timeless Classics, Timeless Luxury' debuted, showcasing new gold products such as gold-bodied lacquerware and cloisonné tea sets. According to Frost & Sullivan, Laopu Gold ranked first globally among luxury brands in single-store sales efficiency and sales per square meter for 2025 and the first half of 2026. The brand has achieved full coverage of China's top ten high-end malls. Hu Run, chairman of the Hurun Group, commented that Laopu Gold's success lies in its innovative business model, including its store concept, egalitarian customer service, and non-utilitarian after-sales philosophy, which differs from traditional luxury brands.
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Laopu Gold Opens Largest Store in Shanghai's Plaza 66, Marking a New Era for Chinese Luxury
Laopu Gold, a Chinese luxury brand specializing in heritage gold craftsmanship, opened its largest store (over 350 sqm) in the core area of Shanghai's Plaza 66, a top-tier luxury mall. This makes it the only Chinese brand in that prime location, breaking the long-standing dominance of Western luxury houses. The article, citing industry observers and data from Frost & Sullivan, claims Laopu Gold ranked first in store efficiency and sales per square meter among global luxury brands in 2025 and H1 2026. Analysts from Citigroup and the Hurun Report praise Laopu Gold's unique value proposition combining cultural heritage, non-commissioned service, and gold asset value. The report suggests this signals a shift in the luxury industry towards Chinese brands that offer cultural resonance and authentic value, with high customer loyalty (95% willing to repurchase within 12 months). The article frames this as the beginning of a 'Laopu Era' in luxury, challenging Western conventions.
Laopu Gold Opens Its Largest Store in China at Shanghai Plaza 66
Laopu Gold, a Chinese luxury gold jewelry brand, opened its largest domestic flagship store at Shanghai Plaza 66 on September 25, 2025. The new store, located in the mall's second-floor core area, spans over 350 square meters. This opening is part of a broader retail upgrade initiative that began in early 2026, involving the renovation of over ten stores in top-tier luxury malls, including five in Shanghai. The store design continues the 'Chinese Study' theme, incorporating the ancient ritual jade artifact 'Yucong' to enhance the cultural experience. Concurrently, a new store at Shanghai Grand Gateway 66 also debuted. An exhibition titled 'Classic Heritage, Timeless Luxury' was launched, showcasing new gold products such as gold-inlaid lacquerware and enamel pieces. The article notes that Laopu Gold first entered Shanghai Plaza 66 in October 2025, setting a single-day sales record during a membership day. The new flagship store signals the brand's successful validation by the high-end consumer market and its ambition to target the global market from Shanghai.
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