Lamine Yamal's Underwear Brand Sells Out After World Cup Win

Following Spain's 2026 World Cup victory over Argentina, FC Barcelona star Lamine Yamal inadvertently caused a sell-out of the German streetwear brand 6PM after repeatedly revealing his underwear during celebrations. The brand, created by influencer Achraf Ait Bouzalim, saw its online store overwhelmed by fans, straining servers and depleting stock. The underwear, priced affordably (€30 for a pack of 2), quickly sold out, prompting Bouzalim to announce replenishment. The brand's Instagram account, now with 483,000 followers, capitalized on the free publicity by posting images of Yamal wearing different models during the tournament. The article notes that Yamal had never appeared on the brand's page before the World Cup.

First published Aug 4, 02:53 PM UTCUpdated Jul 22, 10:21 AM UTC1 reports · 1 sources

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Opened from WirecurrentJul 22, 10:21 AM UTC

Lamine Yamal's Underwear Brand Sells Out After World Cup Win

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Lamine Yamal's Underwear Brand Sells Out After World Cup WinHome Football - actualitésWesternJul 22, 10:21 AM UTC

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Lamine Yamal Spain FC Barcelona Argentina