Lamine Yamal accidentally causes German clothing brand 6PM to sell out during World Cup final

During the 2026 FIFA World Cup final, where Spain defeated Argentina 1-0, Spanish superstar Lamine Yamal repeatedly lifted his jersey, inadvertently revealing the logo of German clothing brand 6PM on his boxer shorts. The exposure, seen by an estimated 1 billion viewers worldwide, led to a surge in demand that sold out the brand's boxer shorts. The article notes that Yamal, at 19 years old, is already a World Cup winner and one of the most popular Spanish players globally. It speculates that he may become an official brand ambassador for 6PM to capitalize on the unexpected publicity. The story was originally reported by HITC and syndicated to Yardbarker.

First published Aug 4, 02:54 PM UTCUpdated Jul 23, 02:33 AM UTC1 reports · 1 sources

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Last updated: Jul 23, 02:33 AM UTCEditorial record as of Aug 4, 02:54 PM UTC

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Lamine Yamal accidentally causes German clothing brand 6PM to sell out during World Cup final

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Lamine Yamal accidentally causes German clothing brand 6PM to sell out during World Cup finalYardbarker: SoccerWesternJul 23, 02:33 AM UTC

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Lamine Yamal Spain Argentina