Kang-in Lee's Pioneering Global Advertisement for Atlético Madrid Revealed
The article details the coordinated global announcement of South Korean footballer Kang-in Lee's signing with Atlético Madrid. The campaign, developed by creative agency Mr Red, used AI-assisted videos to show Kang-in in the Metropolitano stadium without him traveling to Spain. The announcement was synchronized across Seoul and Madrid, with the largest LED screen in South Korea (3,000 sq meters) displaying the news at 5 PM local time, matching the 10 AM release in Spain. Kang-in, 25, signed for five seasons until 2031 for €35 million plus variables, inheriting Griezmann's number 7. He previously played for Valencia, Mallorca, and PSG, where he won the Champions League in the last two seasons. The medical examination was conducted by Dr. José María Villalón who traveled to South Korea.
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