Instagram Launches Snapchat-like 'Instants' Feature for Disappearing Photo Sharing

Instagram has officially launched a new feature called 'Instants,' designed to facilitate spontaneous, real-time photo sharing among friends. Announced on May 13, 2026, this feature allows users to send unedited photos via direct messages that disappear after being viewed, aiming to reduce the pressure of creating polished social media content. Instants are available globally within the main Instagram app and can be shared with Close Friends or mutual followers. Additionally, Meta is testing a standalone Instants app in select countries on iOS and Android, which opens directly to the camera for quicker access. Key functionalities include an archive for private storage up to one year, recap tools for Stories, and an undo option to retract photos before they are seen. Safety measures are robust, featuring screenshot prevention, existing privacy controls like blocking and muting, and extended Teen Account protections such as parental supervision and time limits. This launch represents a strategic move by Instagram to compete more directly with Snapchat's core ephemeral messaging offerings while integrating deeper safety protocols for younger users.