Story · Venezuela
Inside Pablo Rivero’s Plan To Build Amex’s Drinks And Dining Network
Forbes profiles Pablo Rivero, CEO of Resy and Tock and head of American Express Global Dining, detailing his strategy to integrate Amex's restaurant, bar, and winery network. The article covers Amex's acquisitions of Resy (2019) and Tock ($400M in 2024), the planned integration of 25,000+ venues including 1,200 wineries into Resy, and the proposed $700M acquisition of European platform TheFork. Rivero emphasizes seamless technology that disappears once guests enter a venue, drawing on his Venezuelan upbringing and family bakery experience to frame hospitality as recognition and familiarity. The network aims to connect payments, member benefits, and guest data across approximately 75,000 bookable venues if TheFork deal is approved.
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