Global handheld smart camera shipments surge 57% in Q2 2026, DJI holds 73% share
The International Data Corporation (IDC) reported that global handheld smart camera shipments reached 5.89 million units in Q2 2026, a 57% year-on-year increase, with revenue of nearly 15.7 billion yuan. DJI led with a 73% market share, followed by Insta360 at 20%. The gimbal camera segment grew 87% to 2.8 million units. IDC forecasts the market will approach 41 million units by 2030.
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Global Handheld Smart Imaging Device Sales Rise 57% in Q2, IDC Reports
According to a report from International Data Corporation (IDC) released on September 23, global sales of handheld smart imaging devices reached 5.887 million units in the second quarter, a year-on-year increase of 57.24%, with total revenue of 15.689 billion yuan. The gimbal camera segment saw the fastest growth, with sales surging 86.9% year-on-year to 2.793 million units. Chinese companies Insta360 and DJI were identified as key growth drivers. Insta360 disclosed that its cumulative global camera shipments have exceeded 10 million units, with 4.7 million units shipped in the past year. Despite increased competition, Insta360's market share in the panoramic camera segment rose from 66% in 2025 to 72.5%, contributing over three-quarters of global sales revenue. In the action camera segment, Insta360's Q2 sales grew 57.62% year-on-year, outpacing the industry average by over 10 percentage points. In the gimbal camera market, Insta360's first product, the Luna Ultra, captured 23% of the U.S. Amazon market share in its launch month and maintained around 20% from June to August, disrupting the previous competitive landscape. IDC analysts attributed Insta360's success to sustained R&D investment and its unique advantages in differentiated application scenarios and software ecosystems, deepening its technological moat.
Read sourceGlobal Handheld Smart Camera Shipments Surpass 5.88 Million in Q2 2026, Up 57% Year-on-Year: IDC
According to IDC's Q2 2026 Global Handheld Smart Camera Market Tracking Report, worldwide shipments exceeded 5.88 million units, a 57% year-on-year increase, with sales revenue reaching nearly 15.7 billion yuan, up 50%. The market is segmented into action cameras (2.55 million units, +47%), gimbal cameras (2.8 million units, +87%), and panoramic cameras (530,000 units, +4%). DJI led with a 73% market share, shipping over 4.28 million units, followed by Insta360 with a 20% share. GoPro faced significant declines, with action camera shipments down 49%. IDC forecasts the market will approach 41 million units by 2030, with a five-year compound annual growth rate of nearly 20%. The report highlights the integration of AI chips into flagship products, the rapid growth of the gimbal camera segment driven by dual-camera innovations and price declines, and the rising importance of content e-commerce channels like Douyin (TikTok) for sales.
Read sourceGlobal Handheld Smart Camera Shipments Reach 5.89 Million in Q2 2026, DJI Holds 73% Share
According to a report from the International Data Corporation (IDC) released on September 23, the global handheld smart camera market shipped 5.89 million units in the second quarter of 2026, a 57% year-on-year increase. Sales revenue reached nearly 15.7 billion yuan, up 50% year-on-year. IDC forecasts that by 2030, global shipments will approach 41 million units, with a five-year compound annual growth rate of nearly 20%. DJI maintained its leading position with a 73% market share and 87% year-on-year shipment growth. Insta360 ranked second with a 20% market share and 40% growth. GoPro faced strong challenges from Chinese manufacturers, with its shipments continuing to decline.
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IDC: Global Handheld Smart Camera Shipments Reach 5.89 Million in Q2 2026, DJI Holds 73% Share
According to a September 23 report by Jin10 Data, the International Data Corporation (IDC) released its 'Global Handheld Smart Camera Market Tracker Report for Q2 2026' on September 23. The report states that global shipments of handheld smart cameras reached 5.89 million units in the second quarter of 2026, a 57% year-on-year increase. DJI captured 73% of the global market share. The pocket gimbal camera segment was the largest sub-category, with global shipments of 2.79 million units in Q2. Within this segment, DJI's Pocket series gimbal cameras held a dominant 93% share.
IDC: Global Handheld Smart Camera Shipments Hit 5.89M in Q2 2026, DJI Holds 73% Share
According to a report from the International Data Corporation (IDC) released on September 23, 2026, the global handheld smart camera market saw total shipments of 5.89 million units in the second quarter of 2026, representing a 57% year-on-year increase. Chinese drone and camera maker DJI dominated the market, capturing a 73% global market share. The report further highlighted that pocket gimbal cameras were the largest sub-segment within the industry, with global shipments reaching 2.79 million units in Q2 2026. Within this specific category, DJI's Pocket series gimbal cameras held an overwhelming 93% market share. The data underscores DJI's strong position in the consumer camera market, particularly in the growing handheld and pocket camera segments.
Global Handheld Camera Sales Surge 57% in Q2, Led by 87% Growth in Gimbal Cameras
According to a September 23 report from International Data Corporation (IDC), global sales of handheld smart imaging devices reached 5.887 million units in the second quarter, a 57.24% year-on-year increase, with total revenue of 15.689 billion yuan. The gimbal camera segment was the fastest-growing category, with sales surging 86.9% to 2.793 million units. Insta360 and DJI were identified as the primary growth drivers. Insta360 disclosed that its cumulative global camera shipments have exceeded 10 million units, with 4.7 million units shipped in the past year. Despite increased competition from major players, Insta360's market share in the panoramic camera segment rose from 66% in 2025 to 72.5%, contributing over three-quarters of global sales revenue. In the action camera segment, Insta360's Q2 sales grew 57.62% year-on-year, outpacing the industry average by more than 10 percentage points. Market sources indicated that Insta360's first gimbal camera product, the Luna Ultra, topped Amazon US sales in its launch month. IDC analysts attributed Insta360's performance to sustained R&D investment and its accumulated expertise in panoramic imaging, which has created unique advantages in differentiated application scenarios and software ecosystems, deepening its technological moat.
Read sourceIDC: Global Handheld Smart Camera Shipments Reach 5.89 Million in Q2 2026
According to a report by International Data Corporation (IDC) titled 'Global Handheld Smart Camera Market Tracker, Q2 2026,' worldwide shipments of handheld smart cameras totaled 5.89 million units in the second quarter of 2026. This represents a 57% increase compared to the same period in 2025. The data was sourced from Southern Finance Network and published on East Money's industry economy channel. The report highlights strong year-on-year growth in the market, indicating robust demand for handheld smart cameras globally during the quarter.
Read sourceGlobal Handheld Smart Camera Shipments Reach 5.89 Million in Q2 2026, DJI Holds 73% Share
According to a report from the International Data Corporation (IDC) released on September 23, the global handheld smart camera market shipped 5.89 million units in the second quarter of 2026, a 57% year-on-year increase. Sales revenue reached nearly 15.7 billion yuan, up 50% year-on-year. IDC forecasts that by 2030, global shipments will approach 41 million units, with a five-year compound annual growth rate of nearly 20%. DJI maintained its leading position with a 73% market share and 87% year-on-year shipment growth. Insta360 ranked second with a 20% market share and 40% shipment growth. GoPro faced strong challenges from Chinese manufacturers, with its shipments continuing to decline. The report was sourced from the Times Weekly.
Read sourceIDC Forecasts Global Handheld Smart Camera Shipments to Near 41 Million by 2030
According to a report from International Data Corporation (IDC) titled 'Worldwide Handheld Smart Camera Tracker, Q2 2026,' the global handheld smart camera market shipped over 5.88 million units in the second quarter of 2026, a year-over-year increase of 57%. Sales revenue reached nearly 15.7 billion yuan, up 50% year-over-year. IDC projects that by 2030, global shipments of handheld smart cameras will approach 41 million units, representing a five-year compound annual growth rate (CAGR) of nearly 20%. The data was reported by People's Financial News on September 23 and cited by stockstar securities news.
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