How Denny Hamlin's Podcast Idea Became NASCAR's In-Season Challenge Success
NASCAR's In-Season Challenge, a single-elimination bracket competition conceived by driver Denny Hamlin on his 2023 podcast, has become a successful summer attraction in its second year. The tournament features 32 drivers competing in head-to-head matchups over five races, with a $1 million prize for the winner. TNT Sports, which broadcasts the challenge as part of its return to NASCAR coverage, reports that the concept has evolved from a gimmick into a compelling 'show within a show.' Despite a rocky debut marred by a multi-car crash at Atlanta, the 2026 edition has gained traction, with the prize money and bracket predictions driving fan engagement. The challenge operates independently of the championship points system, providing an additional storyline during the summer schedule lull.
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