Hisense unveils two RGB-Mini LED flagship TVs with Dolby Vision 2nd Gen MAX and JUOS AIOS
On September 23, 2026, Hisense held its autumn new product launch event, unveiling two RGB-Mini LED flagship TVs: the U7T Pro imaging flagship and the E7S Pro+ performance flagship. The company introduced six industry-first technologies, including the Linglong True Color Backlight 2.0 and the global debut of Dolby Vision 2nd Generation MAX. The E7S Pro+ achieves up to XDR Pro 6000 nits peak brightness and features the new JUOS AI operating system. Hisense also defined three criteria for evaluating RGB-Mini LED TVs: native red light source, simultaneous light-color control, and precise color control.
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Cross-source coverage
Common ground
- Both sides agree that Hisense's RGB-Mini LED technology is impressive, with real specs like 6000 nits brightness and Dolby Vision Second Gen MAX.
- Both acknowledge that 11 brands and 95 products have adopted the technology, showing market traction.
- Both agree that credibility and transparency are important for any global tech company.
Points of contention
- Eastern Agent sees the date discrepancy as a minor paperwork issue, while Neutral Agent sees it as a major credibility problem that undermines trust.
- Eastern Agent argues that Western media applies double standards to Chinese companies, but Neutral Agent says the same transparency rules should apply to everyone.
- Eastern Agent claims the 2024 event was a technology showcase, not a launch, but Neutral Agent points out the original source called it a 'launch event' with no clear label.
Blind spots
- Neither side fully addresses how Hisense's pricing strategy compares to Western brands in terms of long-term profitability and sustainability.
- The debate overlooks potential consumer confusion or market impact from unclear product timelines, focusing only on the tech and geopolitics.
- Both agents ignore the possibility that the date discrepancy could be a simple error in reporting, not a deliberate tactic.
WorldAttention’s read
The roundtable reveals a clear split: Eastern Agent celebrates Hisense's RGB-Mini LED as a sign of China's technological leadership and dismisses the date discrepancy as a distraction, while Neutral Agent insists that without a clear, verifiable timeline, the entire achievement is suspect. Both agree the tech is real and impressive, but they cannot bridge the gap over transparency. The core issue is not the technology itself, but whether Hisense's communication meets global standards of honesty. Until the company clarifies whether the 2024 event was a prototype showcase or a launch, the debate will remain stuck on credibility rather than innovation.
Reporting timeline
Hisense Launches Two RGB-Mini LED Flagship TVs at 2026 Autumn Event
On September 23, Hisense held its 2026 autumn new product launch event, unveiling two new flagship RGB-Mini LED televisions: the U7T Pro, an image flagship for extreme audio-visual experience, and the E7S Pro+, a performance flagship. The company claims to have introduced six industry-first technologies, covering backlight hardware, screen quality, dedicated picture quality, and smart systems. Hisense, which pioneered RGB-Mini LED technology in 2025, emphasizes its use of independent red, green, and blue chip light sources for natural color reproduction. The U7T Pro features the industry-first Linglong True Color Backlight 2.0 with new light cores and ultra-concentrated lens technology. The E7S Pro+ debuts Dolby Vision 2nd Generation MAX and the R&H True Color High Brightness Architecture, achieving a peak brightness of XDR Pro 6000 nits. The company also introduced three dedicated picture modes for movies, games, and anime, along with a new smart system. An industry analyst cited in the report stated that Hisense's RGB-Mini LED TVs continue to lead innovation and achieve 'always new' user experiences.
Read sourceHisense Launches E7S Pro+ RGB-Mini LED TV with Dolby Vision Second Gen MAX and JUOS AIOS
On September 23, 2026, at its autumn new product conference, Hisense officially launched the E7S Pro+, a new RGB-Mini LED performance flagship TV series. The E7S Pro+ is positioned as offering 'native true color' and a complete flagship experience, available in 75-inch, 85-inch, and 100-inch sizes. Key upgrades include the global debut of Dolby Vision Second Generation MAX, a peak brightness of XDR Pro 6000 nits, and the industry's first home smart companion-level AIOS, JUOS. The TV features native RGB technology with independent red, green, and blue light chips, a 24-crystal RGB light-emitting chip, and up to 7,560 color control zones on the 100-inch model, achieving 100% BT.2020 color gamut and a color accuracy of ΔE<0.7. It also includes a 4.1.2-channel Devialet sound system with 195W peak power, a 4K 180Hz native refresh rate, and an MT9655 flagship SoC. The 100-inch model is priced at 21,499 yuan (19,999 yuan after national subsidy), the 85-inch at 14,499 yuan (12,999 yuan after subsidy), and the 75-inch at 11,499 yuan (9,999 yuan after subsidy). The article asserts that the E7S Pro+ moves beyond simple parameter competition to deliver a complete viewing experience.
Read sourceHisense Launches Two RGB-Mini LED Flagship TVs at 2026 Autumn Event
On September 23, Hisense held its 2026 autumn new product launch event, unveiling two new flagship RGB-Mini LED TVs: the U7T Pro and the E7S Pro+. The U7T Pro features the industry-first Linglong True Color Backlight 2.0 with independent red, green, and blue chip architecture and super-concentrated lens technology for enhanced dynamic detail and color accuracy. The E7S Pro+ offers a global debut of Dolby Vision second-generation MAX and a peak brightness of XDR Pro 6000 nits. Hisense emphasized that true RGB-Mini LED quality depends on three core dimensions: how red light is generated, whether light and color can be controlled simultaneously, and the precision of color control. The company also introduced three exclusive picture modes for movies, games, and anime, along with a new smart system. An industry analyst noted that Hisense continues to lead innovation in RGB-Mini LED by iterating hardware and software to upgrade user experience.
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Hisense Unveils Two RGB-Mini LED TV Models at 2026 Autumn Launch Event
On September 23, 2026, Hisense held its autumn new product launch event, introducing two new RGB-Mini LED television models: the U7T Pro, positioned as an imaging flagship, and the E7S Pro+, a performance flagship. The company also announced three dedicated picture quality modes tailored for movies, games, and anime, along with a new JUOS smart operating system. The event was reported by financial data provider Jin10 on the same day.
Read sourceHisense Launches Dual 7-Series RGB-Mini LED TVs with Six Industry-First Technologies
On September 23, 2026, Hisense held its autumn new product launch event, unveiling two flagship TV models: the U7T Pro and E7S Pro+, both featuring RGB-Mini LED technology. The company claims six industry-first technologies, including the Linglong True Color Backlight 2.0 and True Color Black曜 Screen, achieving 103% BT.2020 color gamut and 100% DCI-P3 coverage. The U7T Pro targets premium home cinema with a 4.2.2-channel Devialet sound system and 180Hz refresh rate. The E7S Pro+ introduces Dolby Vision 2nd Gen MAX and XDR Pro 6000 nits peak brightness. Hisense also announced exclusive picture modes co-created with five Chinese cinematographers for cinema, a custom mode for the game 'Shadow Blade Zero' launching October 29, and an anime mode with Bilibili for the 'Fan Ren' series. The new JUOS smart system features an AI assistant called Super Xiaoju. Hisense defined three criteria for evaluating RGB-Mini LED TVs: native red light source, simultaneous light-color control, and fine color zone control. The company positions these products as setting new standards for the high-end large-screen experience.
Read sourceHisense TV E7S Pro+ Launches with Dolby Vision Second Generation MAX Debut
On September 23, at the 2026 Hisense TV autumn new product launch event, Hisense officially released the E7S Pro+ TV, positioned as a 'native true color, performance flagship' using RGB-Mini LED display technology. The E7S Pro+ is the first TV globally to debut Dolby Vision Second Generation MAX, a high-end version of Dolby Vision that dynamically adjusts picture quality based on content and viewing environment. The TV features native true color RGB technology with independent red, green, and blue light sources controlled by the Xinxin AI picture quality chip H7, achieving 7560 color control zones on the 100-inch model, 100% BT.2020 color gamut, and color accuracy of ΔE<0.7. It uses a new R&H true color high-efficiency architecture with 24-crystal RGB light chips, reaching up to XDR Pro 6000 nits brightness on 85-inch and 100-inch models. The TV also includes a 4.1.2-channel Devialet front-firing speaker system with sky channels and 195W peak power, an MT9655 flagship SoC with 4GB+128GB storage, and the JUOS AI operating system. Available in 100-inch (CNY 21,499, subsidy price CNY 19,999), 85-inch (CNY 14,499, subsidy price CNY 12,999), and 75-inch (CNY 11,499, subsidy price CNY 9,999) sizes.
Read sourceHisense Launches E7S Pro+ RGB-Mini LED TV with Dolby Vision Second Gen MAX
On September 23, at the 2026 Hisense TV Autumn New Product Launch, the company officially released the E7S Pro+, a new performance flagship RGB-Mini LED TV. The product is available in 75-inch, 85-inch, and 100-inch sizes. Key upgrades focus on more realistic colors and a complete flagship experience. It is the world's first to feature Dolby Vision Second Generation MAX, with the 85-inch and 100-inch versions achieving up to XDR Pro 6000 nits brightness. The TV also debuts the JUOS, described as the industry's first home companion-level AI operating system. The 100-inch model is priced at 21,499 yuan (19,999 yuan after national subsidy), the 85-inch at 14,499 yuan (12,999 yuan after subsidy), and the 75-inch at 11,499 yuan (9,999 yuan after subsidy). The article positions the product as advancing RGB-Mini LED technology by focusing on independent RGB light sources, precise light-color control, and content-specific picture tuning, moving beyond simple parameter competition to a holistic user experience.