Hershey CFO Sells $255,000 in Stock via Prearranged Plan
Steven E. Voskuil, Senior Vice President and Chief Financial Officer of The Hershey Company (NYSE: HSY), sold 1,500 shares of common stock on July 20, 2026, valued at approximately $255,000, according to an SEC Form 4 filing. The sale was executed under a Rule 10b5-1 trading plan adopted 14 months prior, indicating it was pre-scheduled and unrelated to current market conditions. Following the transaction, Voskuil retains 53,195 shares, representing 0.0262% of the company. The sale occurred as Hershey's one-year total return stood at 0.24%, significantly underperforming the S&P 500. The article notes Hershey faces headwinds from higher cocoa prices and tariffs, with operating margins declining from 24% in 2023 to around 15%. The company is set to report second-quarter earnings on July 30, 2026.
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