Hasbro Q2 2026 Earnings: Revenue Up 16%, Magic: The Gathering Drives Growth
Hasbro reported stronger-than-expected Q2 2026 results, with net revenue rising 16% year-over-year to $1.14 billion and adjusted operating profit up 14% to $282 million. The company raised its full-year guidance for revenue growth, margins, and EBITDA, citing strong momentum in Magic: The Gathering, which saw sales surge 32% behind record launches like Marvel Super Heroes. The Wizards segment revenue grew 27% to $664 million. Consumer Products returned to growth, and the impact of a prior cyber incident was less severe than anticipated. Hasbro also tightened its digital game strategy after a $56 million write-down and increased its 2026 share repurchase target to at least $200 million. CEO Chris Cocks highlighted broad-based growth across Magic, Dungeons & Dragons, Hasbro Gaming, Peppa Pig, Star Wars, and Marvel, despite headwinds from oil costs and trade policy.
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