Haidilao sells over 600,000 servings of Hubei lotus root soup base since autumn launch
Chinese hotpot chain Haidilao has launched an autumn menu centered on Honghu lotus root from Hubei province, a national geographical indication product. As of September 22, the new 'Ouba Honghu Lotus Root Soup' base sold over 600,000 servings, with top sales in Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou. Related window-cut lotus root slices sold over 500,000 servings. Separately, Hubei province allocated 50 million yuan for a consumption voucher campaign from September 24 to December 31.
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Haidilao Launches Autumn Menu Featuring Hubei Lotus Root, Boosting Local Agricultural Sales
Chinese hotpot chain Haidilao has introduced a new autumn menu centered on Honghu lotus root, a national geographical indication product from Hubei province. The menu, launched in September, includes items such as lotus root soup with pork ribs, window-pattern lotus root slices, and shrimp-stuffed fried lotus root sandwiches. The company sources the 'Ehong 1' variety of floury lotus root, selecting the middle section of mature roots and conducting rigorous testing for size, completeness, pesticide residues, heavy metals, and microbial safety, including simulated hotpot cooking tests. Honghu's lotus root planting area reached 225,000 mu (about 37,000 acres) in 2025, with a total output value exceeding 12 billion yuan. Separately, the Hubei provincial government has allocated 50 million yuan for a consumption voucher campaign from September 24 to December 31, offering discounts of up to 100 yuan per transaction for dining, shopping, accommodation, and tourism when consumers present tickets for transport, performances, movies, or sports events. Industry analysts suggest that combining local specialty agricultural products with chain restaurant distribution and government consumption incentives can strengthen the link between rural production and urban consumption markets.
Read sourceHaidilao's Autumn Lotus Root Soup Base Sells Over 600,000 Servings Ahead of Mid-Autumn Festival
As the Mid-Autumn Festival approaches, Chinese hotpot chain Haidilao reports strong demand for group dining, with over 65% of holiday reservations concentrated on the festival day itself, mostly for dinner and tables of three or more. The company's new autumn product, the 'Ouba Honghu Lotus Root Soup' base, has sold over 600,000 servings as of September 22, with top sales in Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou. The soup base, which allows customers to drink the broth and eat the ingredients, reflects a broader industry trend toward 'ingredient-rich' hotpot bases. Haidilao has also launched related dishes like window-cut lotus root slices and fried lotus root sandwiches, with the former selling over 500,000 servings. To enhance the dining experience, the chain introduced interactive activities such as 'Karaoke Lotus Root K' for both extroverted and introverted customers. A Haidilao spokesperson noted that consumer demand is becoming more diverse, focusing on ingredient quality, seasonal characteristics, and different dining scenarios, prompting the company to continue innovating products and experiences.
Read sourceHubei Lotus Root Soup Hotpot Base Sells Over 600,000 Portions at Haidilao Since Autumn Launch
Haidilao, a major Chinese hotpot chain, reports that its autumn seasonal 'Ouba Honghu Lotus Root Soup' hotpot base has sold over 600,000 portions as of September 22, following a phased rollout. The product, which features Honghu粉藕 (powdery lotus root) and black pork spare ribs, is designed as a 'filled base' that can be drunk as soup, eaten as a dish, and used for cooking other ingredients. Top-selling cities include Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou. The launch is part of a broader 'Taste of Hubei' seasonal menu that also includes window-cut lotus root slices (over 500,000 sold) and fried lotus root sandwiches. Haidilao's reservation data shows over 80% of Mid-Autumn Festival bookings are for tables of three or more, with the mild lotus root soup base catering to diverse family tastes. The company sources its粉藕 directly from Honghu产区 in Hubei, using specific procurement and supply chain standards to ensure consistent texture. The article positions this product as part of a trend in the hotpot industry toward 'filled bases' and regional specialty ingredients, expanding the market for Hubei's lotus root beyond traditional home cooking.
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Haidilao Lotus Root Soup Base Sells Over 600,000 Portions; Mid-Autumn Bookings Surge
According to data disclosed by hot pot chain Haidilao, its newly launched 'Lotus King·Honghu Lotus Root Soup' base has sold over 600,000 portions as of September 22, following trial sales and gradual expansion. Top-selling cities include Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou. Centered on this soup base, Haidilao has launched a 'Taste of Hubei, Moisturizing Autumn' seasonal campaign, featuring products such as window-cut lotus root slices and fried lotus root sandwiches. The window-cut lotus root slices have sold over 500,000 portions. Additionally, Haidilao's reservation data shows that among stores accepting reservations, orders for dining on the Mid-Autumn Festival day account for over 65% of total holiday reservations, with dinner being the peak time. Tables for three or more people make up over 80% of reservations. The information is based on a company announcement.
Read sourceHaidilao Launches Autumn Menu Featuring Hubei Lotus Root, as Province Issues Dining Vouchers
Chinese hot pot chain Haidilao has launched a new autumn menu centered on Hubei province's Honghu lotus root, a national geographical indication product. The menu includes items such as lotus root soup with pork rib bone pot, window-shaped lotus root slices, and shrimp-stuffed fried lotus root sandwiches. The company sources the 'Eh Hong No.1' variety, selecting the middle section of mature roots and conducting tests for specifications, completeness, pesticide residues, heavy metals, and microorganisms, as well as simulated hot pot cooking tests. The launch coincides with the harvest season for Honghu lotus root, which in 2025 covers 225,000 mu (approximately 37,000 acres) of planting area. Separately, the Hubei provincial government has allocated 50 million yuan for a 'One Ticket Benefits Hubei' campaign running from September 24 to the end of December, offering consumers vouchers of up to 100 yuan off per transaction for dining, shopping, accommodation, and scenic spots when they present tickets for transportation, performances, movies, or sports events. Industry insiders cited in the report view the initiative as strengthening the connection between local specialty agricultural products and the consumer dining market.
Haidilao Launches Hubei Lotus Root Autumn Menu, Boosts Local Agricultural Sales
Chinese hotpot chain Haidilao (HK6862) has introduced a new autumn menu featuring Hubei province's Honghu lotus root, a national geographical indication product. The menu includes items such as lotus root soup with pork bone, window-pattern lotus root slices, and shrimp-stuffed fried lotus root sandwiches. The company sources the 'Ehong 1' variety, selecting the middle section of mature roots and conducting tests for specifications, integrity, pesticide residues, heavy metals, and microbial levels, including simulated hotpot cooking tests. This initiative coincides with the peak harvest season for Honghu lotus root, which in 2025 covers 225,000 mu (about 37,000 acres) with a combined output value exceeding 12 billion yuan. Separately, Hubei province has allocated 50 million yuan for a consumption voucher campaign from September 24 to the end of December, offering vouchers for dining, shopping, accommodation, and scenic spots, with a maximum discount of 100 yuan per transaction. Industry analysts cited in the report suggest that combining local specialty agricultural products with chain restaurant distribution and consumption voucher policies could strengthen the link between production and consumption.
Read sourceHaidilao's Autumn Lotus Root Soup Base Sells Over 600,000 Portions Ahead of Mid-Autumn Festival
According to a Beijing Business Today report, Chinese hotpot chain Haidilao (HK6862) has seen strong demand for its new autumn seasonal product, the 'Ouba Honghu Lotus Root Soup' base, which has sold over 600,000 portions as of September 22. The product, initially tested in select stores and gradually expanded, is a 'filled base' that allows customers to drink the soup, eat the ingredients, and cook other items. Top-selling cities include Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou. The company also launched related items like window-cut lotus root slices and fried lotus root sandwiches, with the former selling over 500,000 portions. Haidilao noted that reservations for Mid-Autumn Festival dining are concentrated on the day itself, during dinner hours, and for groups of three or more, reflecting a family reunion pattern. The company has also introduced interactive activities like 'Karaoke Lotus Root K' in stores. An industry report cited in the article indicates that hotpot brands are increasingly focusing on ingredient-rich bases using regional and specialty ingredients, as consumers now consider not just flavor but also visible, edible ingredients and multiple ways to enjoy a single pot. A Haidilao representative stated that consumer demand is becoming more diverse, emphasizing ingredient quality, seasonal characteristics, and different dining scenarios.
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