Grimsby Town's Italian-Inspired Kits Become Summer's Most Desirable Football Shirts
Grimsby Town, a League Two club from the English fishing town of Grimsby, has launched a highly acclaimed away kit for the 2026-27 season, designed in collaboration with Italian sportswear company Lotto. The shirt is a modern reimagining of a 1996 design that was originally a carbon copy of AC Milan's fourth kit. The club's marketing campaign, including a video filmed in Naples, Italy, has drawn nearly 800,000 views on X. The kit pays homage to Grimsby's fishing heritage and its historical Italian connections, including former player Ivano Bonetti and the town's pizza production. Players Cameron McJannet and Geza David Turi modeled the kit in Naples. The article highlights how the lower-league club has created a unique, story-driven product that has captured the attention of football fans globally.
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