Grimsby Town's Italian-inspired kits become most desirable of summer
Grimsby Town, a League Two club from the English fishing town of Grimsby, has launched a highly acclaimed away kit for the 2026-27 season, inspired by AC Milan's 1990s design and produced in collaboration with Italian sportswear company Lotto. The kit, a modern reimagining of a 1996-97 design that was a carbon copy of Milan's unused fourth kit, features a slim red-and-black band across a light-blue shirt. The club's marketing head Jack Johnson emphasized storytelling and uniqueness. The launch video, filmed in Naples to highlight parallels between the two working-class fishing cities, garnered nearly 800,000 views on X within a week. Players Cameron McJannet and Geza David Turi modeled the kit in Naples. The article also notes Grimsby's historical Italian connections, including signing former Serie A winner Ivano Bonetti in 1995 and the town once producing more pizzas than anywhere in Europe.
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