Global Citizen's ties to FIFA chief Motsepe and the first World Cup final half-time show
The article examines Global Citizen, the advocacy group behind the first-ever World Cup final half-time show curated by Coldplay's Chris Martin. It details the charity's model of staging high-profile concerts to pressure governments and corporations into pledging funds to end extreme poverty, claiming $49bn in commitments. However, it raises questions about the charity's effectiveness, noting that 60-70% of its $45m annual revenue goes to event production, and some governments have denied that Global Citizen's advocacy drove their pledges. The article also highlights Global Citizen's deep ties to FIFA and mining billionaire Patrice Motsepe, president of African football's CAF and a potential future FIFA chief, who pledged $250m at a 2018 Global Citizen event. The partnership with FIFA aims to raise $100m for children's education and football, despite the apparent incongruity of a poverty-fighting charity collaborating with the organization behind the most expensive World Cup ever.
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