French adults embrace holiday workbooks for beachside learning and nostalgia
A growing trend in France sees adults purchasing 'cahiers de vacances' (holiday workbooks) originally designed for schoolchildren. Sales of these adult-oriented educational workbooks have surged, with over 650,000 sold last year—double the previous year—and even higher sales reported this summer. Popular titles include 'Les Maths en Vacances' (practicing geometry by folding beach towels), 'Énigmes de l’Histoire' (historical puzzles), and 'Passeport Adultes Anglais' (improving English). Publishers attribute the boom to nostalgia for childhood summers, a desire for fun learning without intimidation, and a growing need to disconnect from digital devices. The trend is part of a broader rise in offline activities like 'kidult' coloring books, sticker books, and giant crossword puzzles, which publishers welcome as a boost to the struggling book market.
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