French adults embrace holiday workbooks for beachside learning
A growing trend in France sees adults replacing beach reads with 'cahiers de vacances' (holiday workbooks), originally designed for schoolchildren. Sales of these adult-oriented educational workbooks have surged, with over 650,000 sold last year—double the previous year—and even higher sales reported this summer. Popular titles include 'Les Maths en Vacances' (practicing geometry by folding beach towels), 'Énigmes de l’Histoire' (historical puzzles), and 'Passeport Adultes Anglais' (improving English). Publishers attribute the boom to nostalgia for childhood summers, a desire for fun learning without intimidation, and a growing need to disconnect from digital devices. The trend mirrors broader interest in 'kidult' coloring books, sticker books, puzzles, and crosswords, offering a concrete, offline activity. Publishers like Solar and Éditions Nathan report strong demand, with dictionary publisher Robert launching themed giant crossword books to capitalize on the enthusiasm.
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