French adults embrace holiday workbooks for beach learning and nostalgia
A growing trend in France sees adults purchasing 'cahiers de vacances' (holiday workbooks) originally designed for schoolchildren. Sales have surged, with over 650,000 workbooks sold last year—double the previous year—and even higher sales reported this summer. Popular titles include 'Les Maths en Vacances' (practicing geometry by folding beach towels), 'Énigmes de l’Histoire' (historical puzzles about Louis XVII), and 'Passeport Adultes Anglais' (improving English with challenging sections on British herb jelly). Publishers attribute the boom to nostalgia for childhood summers, a desire for fun learning without intimidation, and a growing need to disconnect from digital devices. The trend parallels rising interest in 'kidult' coloring books, sticker books, puzzles, and crosswords, with dictionary publisher Robert launching giant crossword books. Industry observers welcome the enthusiasm amid a struggling book market.
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