Story · North Carolina
East Coast Wings + Grill Announces Franchise Expansion in North Carolina's Piedmont Region
East Coast Wings + Grill (ECW+G) is expanding in North Carolina with a new location in the Piedmont area, targeting a Q2 2027 opening. The franchise is owned by Brent and Sherry Weaver, who have operated ECW+G locations for over 20 years. The new restaurant will be part of a retail center they are developing, with the Weavers owning the real estate. The expansion is structured for eventual generational transfer to their son, Andrew. CEO Sam Ballas highlighted the brand's focus on unit level economics, enabling franchisees to become real estate investors. The growth aligns with North Carolina being named a top franchise market. ECW+G continues disciplined, density-driven growth in the South and Midwest, supported by Dine Growth Group.
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