Dua Lipa Sues Samsung for $15 Million Over Unauthorized Image Use on TV Packaging
Pop star Dua Lipa has filed a $15 million lawsuit against Samsung in a federal court in California, alleging the tech giant used her image on television packaging without permission. The complaint centers on a photograph of the singer taken at the 2024 Austin City Limits music festival, which Samsung allegedly utilized in marketing campaigns and on product boxes. According to the filing, Lipa discovered the infringement in July 2025 and repeatedly demanded that Samsung cease using her likeness. The lawsuit claims Samsung ignored these requests and willfully continued the unauthorized use to capitalize on Lipa's status as a premium brand. The legal action argues that Samsung's actions created a false association, implying Lipa endorsed or sponsored the products. Evidence submitted includes social media comments from consumers who stated they purchased Samsung TVs specifically because of her image on the box. Lipa is seeking substantial damages, attorney fees, and a permanent injunction to prevent Samsung from using her copyrighted image or likeness in any future commercial contexts.
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