Douyin Life Services summit reports 127% growth in daily supermarket transactions
On September 23, Douyin Life Services held its 2026 Daily Supermarket Industry Summit in Zhengzhou, China, with over 350 representatives. The platform reported that in the first half of 2026, daily supermarket transaction volume grew 127% year-on-year, covering 120,000 stores. Industry data cited at the event showed a 15% decline in foot traffic, 6% annual labor cost increases, and a 65-day inventory turnover cycle. The platform has incubated over 270 products with transaction volumes exceeding 10 million yuan.
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Douyin Life Services Summit Highlights 127% Growth in Daily Supermarket Transactions
On September 23, Douyin Life Services (the local services arm of ByteDance's Douyin platform) held its 2026 Daily Supermarket Industry Summit in Zhengzhou, China, with over 350 representatives from supermarket enterprises, brands, and related sectors. The summit focused on strategies for supermarkets to acquire new customers, manage products, and enhance service experiences. Data released at the event showed that in the first half of 2026, the platform's daily supermarket transaction volume surged 127% year-on-year, covering 120,000 stores. Yu Wenqi, Head of KA Daily Supermarket at Douyin Life Services, noted that the supermarket industry faces pressures including a roughly 15% decline in foot traffic, annual labor cost increases of about 6%, and an inventory turnover cycle of approximately 65 days. She stated that Douyin Life Services helps merchants address the 'pre-store decision' phase through audience assets, self-operated products, and content marketing. Huang Zhimiao, Operations Head, reported that daily store visits per user increased 40% year-on-year, and the platform has incubated over 270 products with transaction volumes reaching 10 million yuan. The summit also featured case studies, such as Henan supermarket brand Tao Xiaopang, which achieved over 268 million yuan in cumulative transactions on Douyin since 2023, with new customers accounting for 46% of sales. Panelists emphasized that attracting new customers requires more than low prices, stressing the importance of integrating online content, inventory preparation, in-store redemption, and service quality.
Read sourceDouyin Life Services Holds Daily Supermarket Summit in Zhengzhou, Explores Growth Paths
On September 23, Douyin Life Services held its 2026 Daily Supermarket Industry Summit in Zhengzhou, with over 350 representatives from supermarket enterprises, brands, and related industries. The summit focused on how daily supermarkets can acquire new customers, manage products, and improve service experiences. Data released at the event showed that in the first half of 2026, platform daily supermarket transaction volume grew 127% year-on-year, covering 120,000 stores. Douyin Life Services KA Daily Supermarket Industry Head Yu Wenqi stated that the supermarket industry faces pressures such as declining foot traffic (down ~15% year-on-year), rising labor costs (up ~6% annually), and slow inventory turnover (about 65 days). Yu noted that Douyin can help merchants address the 'pre-store decision' phase by leveraging audience assets, self-operated products, and content marketing. Platform operations head Huang Zhimiao added that the business is shifting from 'coupon-driven' to 'product-driven' growth, with 270+ products achieving 10 million yuan in transaction volume. Case study: Henan supermarket brand Tao Xiaopang has accumulated over 268 million yuan in transaction volume on the platform since 2023, with new customers accounting for 46%.
Read sourceDouyin Life Services Summit Highlights Strategies for Supermarkets to Attract New Customers
On September 23, Douyin Life Services held a summit in Zhengzhou for the daily-use supermarket industry, with over 350 representatives attending. The platform reported that in the first half of 2026, its daily-use supermarket transaction value grew 127% year-on-year, covering 120,000 stores. Yu Wenqi, head of the KA daily-use supermarket division, stated that the industry faces challenges including a 15% decline in foot traffic, 6% annual labor cost increases, and a 65-day inventory turnover cycle. She argued that relying solely on natural traffic, location, and promotions is insufficient, and that Douyin Life Services can help by engaging consumers before they visit stores through content, products, and marketing. Huang Zhimiao, operations head, noted a shift from coupon-driven to product-driven operations, with 80% of key merchants now operating branded self-operated products on the platform. The platform has incubated over 270 products with transaction values exceeding 10 million yuan, driving a 51% increase in new retail customers. Case study: Henan supermarket brand Tao Xiaopang achieved over 268 million yuan in cumulative transactions on Douyin since 2023, with 46% of customers being new. Panelists agreed that attracting new customers requires more than low prices, emphasizing the need for seamless integration of online content, product preparation, in-store verification, and service.
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Douyin Life Services Summit Highlights Digital Shift for Daily Supermarket Customer Acquisition
On September 23, Douyin Life Services held a summit in Zhengzhou for the daily supermarket industry, gathering over 350 representatives to discuss customer acquisition, product management, and service improvement. The platform reported that in the first half of 2026, daily supermarket transaction volume grew 127% year-on-year, covering 120,000 stores. Industry data cited at the event showed a 15% decline in foot traffic, a 6% annual increase in labor costs, and an average inventory turnover cycle of 65 days. Douyin Life Services KA Daily Supermarket Industry Head Yu Wenqi stated that the platform helps supermarkets address the 'pre-store decision' phase through audience assets, self-operated products, and content marketing. Operations Head Huang Zhimiao noted a shift from coupon-driven to product-driven operations, with 80% of key merchants now operating branded self-operated products on the platform. The platform has incubated over 270 products with transaction volumes exceeding 10 million yuan, driving a 51% increase in new retail customers. Case study: Henan supermarket brand Tao Xiaopang reported cumulative transactions exceeding 268 million yuan on Douyin since 2023, with new customers accounting for 46% of sales.
Read sourceDouyin Life Services Holds Daily Supermarket Summit in Zhengzhou, Explores New Growth Paths
On September 23, Douyin Life Services held its 2026 Daily Supermarket Industry Summit in Zhengzhou, China, with over 350 representatives from supermarket companies, brands, and related industries. The summit focused on how daily supermarkets can attract new customers, manage products, and improve service experiences. Data released at the event showed that in the first half of 2026, the platform's daily supermarket transaction volume grew 127% year-on-year, covering 120,000 stores. Douyin Life Services KA Daily Supermarket Industry Head Yu Wenqi stated that the supermarket industry faces pressures including declining foot traffic (down about 15% year-on-year), rising labor costs (up about 6% annually), and slow inventory turnover (about 65 days). Yu emphasized that Douyin can help merchants bridge the 'pre-store decision' gap through audience assets, self-operated products, and content marketing. Platform operations head Huang Zhimiao noted a shift from 'coupon-driven' to 'product-driven' operations, with 270 products achieving transaction volumes of 10 million yuan. Over 3,000 supermarket merchants have launched brand co-marketing initiatives. Case study: Henan-based supermarket Tao Xiaopang has accumulated over 268 million yuan in transaction volume on Douyin since 2023, with new customers accounting for 46% of sales.
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