AT&T Debuts Turbo Live Technology At WNBA All-Star Weekend
AT&T is expanding its long-term investment in the WNBA during All-Star Weekend in Chicago, debuting new Turbo Live technology to enhance fan connectivity and real-time sharing. As the title partner of the All-Star Game, AT&T has launched the Fan Experience at Pioneer Court, featuring the 'Get Buckets For Small Biz Interactive Challenge' that can unlock up to $150,000 for local small businesses. The company is also distributing 200 devices to local youth and supporting Jr. WNBA Day and Changemaker Day programming. Sabina Ahmed, AT&T's Assistant Vice President of Sponsorships & Experiential, emphasized the intentional nature of the WNBA partnership, separate from the broader NBA deal. WNBA Chief Growth Officer Colie Edison praised AT&T's continued investment, while players Sabrina Ionescu and Flau'jae Johnson highlighted the importance of fan engagement. The article positions AT&T's strategy as part of a long-term commitment to grow alongside women's basketball.
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