Dana White Predicts Power Slap and Boxing Will Drive UFC's Future Growth
At the CNBC Sport x Boardroom Game Plan Summit in New York, UFC President and CEO Dana White predicted that Power Slap, a slap-fighting competition, could become as big as the UFC's flagship mixed martial arts brand. White cited astronomical social media traffic on YouTube and TikTok, noting that Power Slap has achieved advertising levels that took the UFC ten years to reach. The sport has generated 1.88 billion impressions and $48 million in earned media value over the past year, attracting sponsors like Anheuser-Busch and Monster Energy. White also highlighted Zuffa Boxing, a new venture applying the UFC's centralized model to boxing, which held its first event in January 2026. He emphasized that successful sports need a great live event and strong television appeal, and that Power Slap's growth is driven by short-form video content.
Editorial responsibility
- No named human review is recorded for this page.
- Reports are grouped by semantic similarity and deterministic rules. Language models may assist titles, summaries, translation and cross-source analysis; the page itself is projected from evidence records.
- Current automated evidence projection