Dana White: Power Slap Could Be as Big as UFC, Driven by Social Media and Sponsorship
UFC President and CEO Dana White stated at the CNBC Sport x Boardroom Game Plan Summit that Power Slap, a slap-fighting competition, could become as large as the UFC. White cited astronomical social media numbers, including the most-viewed YouTube short in sports and 1.88 billion impressions on TikTok over the past year. He noted that Power Slap has attracted more sponsors in its first two years than the UFC did in its first decade, with brands like Anheuser-Busch and Monster Energy on board. White also discussed Zuffa Boxing, a new venture applying the UFC's centralized model to boxing, which he sees as a better short-term bet. The article highlights White's strategy of targeting tough, gritty participants and emphasizes the importance of short-form video content for the sport's growth.
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