Chongqing Department Store Group to transform New World site into lifestyle mall by mid-2027
Chongqing Department Store Group (Chongbai Group) will take over the New World Department Store site in Guanyinqiao on October 1, 2026, rebranding it as "New Century Center·Yingli Hui" with over 50,000 square meters of operating space. The phased renovation aims for a mid-2027 reopening, marking the company's second major renovation project this year and signaling a shift from pilot exploration to standardized replication of its department store to shopping mall strategy. The group now operates four commercial properties in the district totaling over 200,000 square meters.
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Cross-source coverage
Common ground
- The 'no-closure renovation' model used by Chongqing Department Store Group is a smart, people-centered approach that keeps people employed and communities intact during upgrades.
- Coordinated, multi-format planning in Guanyinqiao district is a real achievement that Western cities could learn from.
- Western media often applies a double standard, framing similar changes in the West as innovation but in China as crisis.
Points of contention
- Eastern Agent insists the Chinese model is objectively superior to Western private equity, while Regional Agent argues this binary framing erases local complexities and human experiences.
- Eastern Agent claims state-backed systems guarantee fair relocation and inclusion, but Regional Agent counters that compensation often falls short and small vendors or elderly residents can still be left behind.
- Regional Agent believes the key question is whether local people have genuine agency in shaping their neighborhood, while Eastern Agent sees government planning as a better guarantor of long-term social stability than Western-style public debate.
Blind spots
- Both sides focus heavily on comparing China to the West, but neither fully explores how global financialization of commercial real estate affects outcomes regardless of ownership.
- The debate lacks direct input from the actual workers, small vendors, and elderly residents in Chongqing, relying instead on abstract arguments about systems.
- There is little discussion of whether the new 'immersive experience hub' will remain affordable and accessible to working-class families who previously shopped there.
WorldAttention’s read
This debate shows strong agreement that Chongqing's phased, coordinated renovation is a smart and humane approach to urban renewal, especially compared to the disruptive 'creative destruction' common in Western markets. However, the key disagreement is whether this proves the Chinese model is morally superior or whether such a binary view overlooks real local tensions—like rising rents, displaced vendors, and residents who feel alienated by new developments. Both sides acknowledge no system is perfect, but they differ on whether the focus should be on macro-level outcomes (employment stability, infrastructure upgrades) or micro-level lived experiences (individual agency, affordability, community belonging). The blind spot is that neither side fully examines how global financial pressures shape these projects, and the voices of actual Chongqing residents are missing from the discussion. Ultimately, the conclusion is that while the Chinese approach has clear strengths, the true test of any development model is whether it gives local people a real say in their own changing neighborhood.
Reporting timeline
New World Department Store Chongqing to Close; Chongbai Group to Create New Lifestyle Hub
New World Department Store in Chongqing's Guanyinqiao area will officially close on September 30, 2026, after 20 years of operation. The store's operator, Chongbai Group (600729), announced on September 22 that its board had approved a plan to take over and transform the 'Future International Commercial Podium Project' at 6 Guanyinqiao Pedestrian Street. Chongbai has signed agreements with Yingli International to manage the property. The new commercial entity, named 'New Century Center · Yingli Hui,' is positioned as 'Chongqing's New Home for Refined Living.' The transformation will focus on scene reconstruction, functional improvement, experience upgrades, and spatial optimization, shifting from a traditional department store to a multi-scenario immersive experience space. Chongbai will take full control on October 1, 2026, and plans to use a 'no-closure renovation' model to minimize disruption. The project is expected to reopen in mid-2027 with over 50,000 square meters of operating space. This marks another step in Chongbai's 'department store to shopping mall' strategy, which is now moving from single-point exploration to large-scale replication. In the Guanyinqiao area, Chongbai will operate four differentiated commercial properties—Century New Capital, Sunshine Century Outlet, Chongbai Dream Factory, and New Century Center · Yingli Hui—plus supermarket and electronics formats, totaling over 200,000 square meters.
Read sourceChongqing Department Store Group to Operate New Mall, Accelerating Shopping Center Transformation
On September 21, Chongqing Department Store Group (600729) announced an agreement with Yingli International to manage the 'Future International Commercial Podium Project' in Guanyinqiao, Chongqing. The 47,379.91 sqm project, with a 15-year-3-month contract, will be fully taken over by October 1, 2026, and is expected to reopen as 'New Century Center·Yingli Hui' by mid-2027 after phased renovations. This marks the company's second major renovation project in 2023, signaling a shift from pilot projects to standardized replication of its 'department store to shopping mall' strategy. The group now operates four commercial properties in Guanyinqiao—Century New Capital, Sunshine Century Outlet, Chongqing Dream Factory, and the new project—plus supermarkets and electronics stores, totaling over 200,000 sqm. Each property targets a distinct consumer segment: high-end luxury, outlet discounts, Chinese animation and pop culture, and social lifestyle. The company aims to leverage its supply chain and digital capabilities to drive the transformation, contributing to urban commercial renewal and domestic consumption.
Read sourceChongqing Department Store Group Expands Mall Strategy with New Project in Guanyinqiao
On September 21, Chongqing Department Store Group (600729) announced an agreement with Yingli International to manage the 'Future International Commercial Podium Project' in Guanyinqiao, Chongqing. The project covers 47,379.91 square meters with a 15-year, 3-month contract. The company will take over on October 1, 2026, and expects to complete an upgrade by mid-2027, rebranding it as 'New Century Center·Yingli Hui' with over 50,000 square meters of operating space. This marks the company's second major renovation project this year, signaling a shift from individual experiments to standardized replication of its 'department store to shopping mall' transformation strategy. The new project adds to Chongqing Department Store Group's existing four commercial properties in the Guanyinqiao business district, creating a total cluster of over 200,000 square meters. The four properties are differentiated to target high-end luxury, outlet discount, anime/trendy culture, and social lifestyle consumption segments, aiming for customer complementarity and traffic synergy. The company stated it will leverage its mature supply chain, digital operations, and tenant resources to empower the new project, continuing its focus on core business districts to boost market share and consumption potential.
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Chongqing Department Store Group Entrusts Future International Mall in Shopping Center Revamp Push
Chongqing Department Store Group (Chongbai Group) announced on September 21 that it has signed agreements with Yingli International to manage the 'Future International Commercial Podium Project' at No. 6 Guanyinqiao Pedestrian Street in Liangjiang New Area, Chongqing. The project, formerly a New World Department Store, has a building area of 47,379.91 square meters. The contract term is 15 years and 3 months, with fees including management, brand usage, and comprehensive management fees. The company plans to create a new commercial entity called 'New Century Center · Yingli Hui' on this site. This is the company's latest stock commercial renovation project, marking the scaling of its 'department store to shopping center' strategy. Chongbai Group will take over the project on October 1, with a phased renovation model to minimize business impact, aiming for a mid-2027 completion. The project will bring the company's total operating area in the Guanyinqiao business district to over 200,000 square meters across seven outlets, forming a 'Seven Stars Shining' strategic layout. The four main commercial properties will adopt differentiated positioning to cover high-end luxury, outlet discount, ACG (anime, comics, games) culture, and trendy social consumption, creating a synergistic multi-store, multi-format cluster model. The company stated this will enhance market share and supply chain bargaining power, supporting Guanyinqiao's role as a core area for Chongqing's construction of an international consumption center city.
Chongqing Department Store Group Expands Mall Portfolio, Accelerates Shopping Center Transformation
Chongqing Department Store Group (600729) announced on September 21 an agreement with Yingli International to manage the 'Future International Commercial Podium Project' in Guanyinqiao, Chongqing. The 47,379.91 square meter project will be fully taken over by October 1, 2026, with a renovation completion target of mid-2027. The new commercial space, named 'New Century Center·Yingli Hui', will cover over 50,000 square meters and undergo a phased renovation to minimize business disruption. This marks the company's second existing commercial property renovation project this year, signaling a shift from pilot exploration to standardized replication of its 'department store to shopping mall' strategy. With this addition, the company now operates four major commercial properties in Guanyinqiao, forming a 200,000+ square meter commercial cluster with differentiated positioning covering luxury, outlet, anime/culture, and social lifestyle segments. The company stated this multi-store, multi-format approach aims to enhance market share and supply chain bargaining power in core business districts.
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