China's tourism performance market revenue hit 17.44 billion yuan in 2025, up 6.43%
The China Association of Performing Arts released its 2025 annual report on China's tourism performance market, showing large and medium-sized projects generated 198,700 shows, 17.442 billion yuan in box office revenue (up 6.43%), and 87.9897 million attendees (up 3.01%). The industry has shifted from scale expansion to quality and efficiency improvement, driven by travel consumption, rising artistic appreciation, and immersive experiences. Average ticket price reached 298.8 yuan.
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China's Large Tourism Performance Revenue Exceeded 17.4 Billion Yuan in 2025
According to the '2025 China Tourism Performance Market Annual Report' released by the China Association of Performing Arts on April 21, 2026, China's large and medium-sized tourism performance projects generated 19.87 million shows in 2025, a year-on-year increase of 4.95%; box office revenue reached 17.442 billion yuan, up 6.43%; and audience numbers hit 87.9897 million, a 3.01% rise. The report, released at the 2026 Cultural Tourism Integration and Tourism Performance High-Quality Development Conference in Linyi, Shandong, indicates the industry has entered a stable development phase, shifting from scale expansion to quality and efficiency improvement. Pan Yan, Secretary-General of the association, attributed the growth to travel consumption, rising artistic appreciation, demand for emotional value, and enhanced immersive experiences on the supply side. The report notes a regional pattern of 'strong east, prosperous west, north-south linkage,' with eastern regions leading in quantity and quality, while western regions leverage unique natural and cultural resources. The market features a stable base of tourists, a rising silver generation, and younger audiences gravitating toward innovative projects. The average ticket price reached 298.8 yuan, signaling that tourism performances are no longer a free add-on but a valued cultural product. Pan Yan forecasted that deep integration of high-quality experiences and diverse formats will become a key growth engine for cultural tourism consumption.
Read source2025 China Tourism Performance Market Report: Silver Generation Rises, Youth Flock to Innovation
On September 21, the China Association of Performing Arts released the '2025 China Tourism Performance Market Annual Report' at the 2026 Cultural Tourism Integration and Tourism Performance Quality Development Conference. The report characterizes the 2025 tourism performance market audience as having a 'stable base, rising silver generation, and young people concentrating on innovative projects.' Key consumption traits include 'experience premium, growing individual traveler trend, and ticket economy extension.' The report states that women make up 53.82% of consumers, slightly outnumbering men. The core audience is the 35-49 age group and those over 60, together accounting for 76% of the market. Younger audiences under 35 prefer immersive performances with strong IP, interaction, and social features. The report concludes that deep integration of high-quality experiences and diverse business formats will be key to future growth in cultural tourism consumption.
Read sourceChina's 2025 Large Tourism Performances Earn 17.44 Billion Yuan in Box Office
On the evening of September 21, the China Association of Performing Arts officially released the '2025 China Tourism Performance Market Annual Report' at the 2026 Cultural Tourism Integration and Tourism Performance Quality Improvement Conference. The report shows that China's tourism performance industry entered a stable development period in 2025, shifting from scale expansion to quality and efficiency improvement. Nationwide, large and medium-sized tourism performance projects held 198,700 shows in 2025, a year-on-year increase of 4.95%; box office revenue reached 17.442 billion yuan, up 6.43% year-on-year; and audience numbers totaled 87.9897 million, a 3.01% increase. Factors driving the optimization and upgrading of tourism performance projects include outbound travel consumption, improved artistic aesthetics, demand for emotional value, and enhanced immersive experiences on the supply side. The industry is moving from a focus on volume to quality and efficiency, with market resilience further highlighted. The article is sourced from Beijing Business Today.
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China's Large Tourism Performance Market Revenue Exceeds 17.4 Billion Yuan in 2025
According to the '2025 China Tourism Performance Market Annual Report' released by the China Association of Performing Arts on September 21, 2025, China's large and medium-sized tourism performance projects generated 19.87 million shows in 2025, a year-on-year increase of 4.95%. Box office revenue reached 17.442 billion yuan, up 6.43%, and audience numbers hit 87.99 million, up 3.01%. The report, presented at the 2026 Cultural Tourism Integration and Tourism Performance High-Quality Development Conference in Linyi, Shandong, indicates the industry has entered a stable development phase, shifting from scale expansion to quality and efficiency improvement. Pan Yan, Vice President and Secretary-General of the association, attributed the growth to rising travel consumption, enhanced artistic appreciation, demand for emotional value, and stronger immersive experiences on the supply side. The report notes a regional pattern of 'strong east, prosperous west, north-south linkage,' with eastern regions leading in quantity and quality while western regions leverage unique cultural resources. The market features an average ticket price of 298.8 yuan, signaling that tourism performances are no longer seen as free add-ons to scenic spots. Pan Yan stated that deep integration of high-quality experiences and diverse formats will become a key growth engine for cultural tourism consumption.
Read sourceChina's Large Tourism Performances Revenue Hits 17.44 Billion Yuan in 2025, Up 6.43%
According to the '2025 China Tourism Performance Market Annual Report' released by the China Association of Performing Arts at the 2026 Cultural Tourism Integration and Tourism Performance Quality Development Conference on September 21, China's large and medium-sized tourism performance projects generated 174.42 billion yuan in box office revenue in 2025, a year-on-year increase of 6.43%. The number of performances reached 198,700, up 4.95%, and total audience size was 87.9897 million, up 3.01%. The report attributes growth to outbound tourism consumption, improved artistic appreciation, demand for emotional value, and enhanced immersive experiences, marking a shift from volume-driven to quality-driven development. Immersive experiences have become a core competitive advantage, with digital technologies like XR, light projection, and holographic projection widely adopted. Audience demographics show a stable base, rising silver generation, and young consumers gravitating toward innovative projects. Female consumers accounted for 53.82% of attendees. The average ticket price reached 298.8 yuan, indicating tourists are willing to pay for high-quality cultural experiences, with consumption logic shifting from 'worth seeing' to 'worth experiencing, sharing, and extending spending.'