China Mid-Autumn holiday sales rise 6.1%; smart wearables surge 120%
China's Ministry of Commerce reported strong consumer demand during the Mid-Autumn Festival holiday, with daily average sales at key retail and catering enterprises rising 6.1% year-on-year. Smart wearable device sales surged 120%, embodied intelligent robot sales rose 93.1%, organic food sales grew 36.3%, and outdoor sports equipment sales increased 30.2%. A government trade-in program benefited 1.907 million people, generating 11.53 billion yuan in sales during the first two days of the holiday.
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China's Mid-Autumn Holiday Sees Strong Consumer Demand, Stable Supply
According to data from China's Ministry of Commerce reported by Jin10 on September 28, consumer demand was strong across the country during the Mid-Autumn Festival holiday, with daily average sales at key retail and catering enterprises rising 6.1% year-on-year compared to the lunar calendar equivalent. The government's trade-in program for consumer goods benefited 1.907 million people during the first two days of the holiday (September 25-26), generating 11.53 billion yuan in sales. The Ministry's key monitoring of 78 pedestrian streets and commercial districts showed a 6.4% increase in foot traffic and a 5.1% rise in turnover. Sales of smart, green, and healthy products were particularly robust: smart wearable device sales surged 1.2 times, embodied intelligent robot sales grew 93.1%, organic food sales rose 36.3%, and outdoor sports equipment sales increased 30.2%, according to the Ministry's data as reported by Xinhua.
Mid-Autumn Holiday Sees Strong Consumption, Smart and Green Products Sales Surge
According to data from China's Ministry of Commerce, consumer demand was robust during the Mid-Autumn Festival holiday, with daily average sales at key retail and catering enterprises rising 6.1% year-on-year compared to the 2025 lunar calendar period. Foot traffic and revenue at 78 monitored pedestrian streets and commercial districts increased by 6.4% and 5.1%, respectively. Sales of smart, green, and health-related products were particularly strong: smart wearable device sales surged 120%, embodied intelligent robot sales rose 93.1%, organic food sales grew 36.3%, and outdoor sports equipment sales increased 30.2% on key platforms. During the first two days of the holiday, a trade-in program for consumer goods benefited 1.907 million people, generating 11.53 billion yuan in sales. The Ministry also reported that the supply of daily necessities was ample and prices remained stable, with羊肉 (lamb) and fruit prices essentially unchanged from pre-holiday levels on September 24.
Read sourceMid-Autumn Festival Consumption Up 6.1%, Smart Wearables Surge 120% in China
According to Chinese Ministry of Commerce data cited by BT Finance, China's key retail and catering enterprises saw average daily sales rise 6.1% year-on-year during the Mid-Autumn Festival holiday. However, consumption structure showed significant divergence: smart wearable device sales surged 120%, embodied intelligent robots grew 93.1%, organic food rose 36.3%, and outdoor sports equipment increased 30.2%. The analysis notes that while overall consumption is warming, growth is concentrated in three areas: smarter products, healthier lifestyles, and experiential goods. The article cautions that high growth rates for emerging categories like robots may be influenced by low base effects and promotional activities, and that sustained usage rather than initial sales will determine long-term value. A government trade-in program benefited 1.907 million people, generating 11.53 billion yuan in sales during the two days before the holiday. The analysis concludes that consumer budgets are being reallocated toward goods that offer concrete lifestyle improvements, with the key challenge being whether new products can transition from novelty to daily necessities.
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China's Mid-Autumn Holiday Consumption Booms, Smart and Green Products See Strong Sales
According to data from China's Ministry of Commerce released on September 27, consumer demand was strong during the Mid-Autumn Festival holiday. The average daily sales of key retail and catering enterprises increased by 6.1% compared to the same lunar calendar period last year. Passenger traffic and business turnover at 78 monitored pedestrian streets (commercial districts) rose by 6.4% and 5.1%, respectively. Sales of smart, green, and health-related products were particularly robust. On key platforms, sales of smart wearable devices surged by 120%, embodied intelligent robots by 93.1%, organic food by 36.3%, and outdoor sports equipment by 30.2%. During the first two days of the holiday, a trade-in program for consumer goods benefited 1.907 million people, driving sales of 11.53 billion yuan. The data was reported by CCTV News.
Read sourceMid-Autumn Holiday Sees Strong Consumption, Smart and Green Product Sales Surge
According to Ministry of Commerce big data cited by CCTV News, China's Mid-Autumn Festival holiday (September 27 report date) saw robust consumer demand. Daily average sales at key retail and catering enterprises rose 6.1% year-on-year compared to the lunar calendar. Passenger traffic and revenue at 78 monitored pedestrian streets and commercial zones increased by 6.4% and 5.1%, respectively. Sales of smart, green, and health products were particularly strong: smart wearable device sales surged 120%, embodied intelligent robot sales rose 93.1%, organic food sales grew 36.3%, and outdoor sports equipment sales increased 30.2%. During the first two days of the holiday, the consumer goods trade-in program benefited 1.907 million people, driving 11.53 billion yuan in sales.
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