Avengers 4 re-release leads China's Mid-Autumn box office as National Day lineup awaits
China's 2026 Mid-Autumn Festival box office surpassed 100 million yuan by September 25, led by the re-release of "Avengers: Endgame (Enhanced Edition)" with over 40 million yuan. The film features 4 minutes of new footage linking to "Avengers: Doomsday." The overall lineup lacked major new blockbusters, with top films being holdovers. Nine new films are scheduled for the National Day holiday (October 1-7), with pre-sales exceeding 20 million yuan. Major listed companies including Maoyan Entertainment, China Film Group, and Huace Film & TV are heavily invested. Analysts caution final performance depends on word-of-mouth.
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Chinese Film Companies Concentrate on National Day Holiday Box Office Competition
According to data from Beacon (灯塔专业版), the 2026 Mid-Autumn Festival box office reached 261 million yuan as of September 27. The top three films were all holdovers from previous releases, not new films. A media analyst told Securities Daily that the Mid-Autumn market underperformed due to lingering hits from the summer season and a lack of major new releases, as listed companies shifted resources to the upcoming National Day holiday. For the National Day period, nine new films are scheduled, with pre-sales exceeding 20 million yuan. Major listed companies are heavily involved: Maoyan Entertainment invested in four films; China Film Group participated in two imported films and two domestic films; Ruyi Films invested in two. Other participants include Huace Film & TV, Yuewen Group, Light Chaser Animation, and Hengdian Film. Pre-sale leaders include 'Peppa Pig: Perfect Holiday', 'Trace of the Detective', and 'What Do You Mean, Couple?'. Citibank recently forecast total National Day box office revenue of 1.6 billion yuan. Analyst Yang Huaiyu noted that while supply is ample and genres diverse, heat differentiation risk is prominent, and the final outcome depends on word-of-mouth, with potential for a dark horse film.
China's Mid-Autumn Festival Box Office Tops 100 Million Yuan; Avengers 4 Re-Release Leads
As of the afternoon of September 25, 2026, the box office for the Mid-Autumn Festival period (September 25-27) in China surpassed 100 million yuan (approximately $14 million). The re-release of 'Avengers 4: Endgame (Enhanced Edition)' leads with over 40 million yuan, followed by 'Welcome to the Dragon Restaurant' and 'Eight Immortals!'. Analyst Lai Li from Maoyan Entertainment noted that the overall film lineup is relatively modest, lacking major blockbusters, but the Avengers re-release, featuring 4 minutes of new footage linking to the upcoming 'Avengers 5: Doomsday', has become a dark horse. Lai Li expressed hope that new films will help boost market momentum ahead of the National Day holiday (October 1-7). Upcoming National Day releases include 'Peppa Pig: Perfect Holiday', 'Traces of the Detective', and 'What Do You Mean, Couple', produced by companies such as Huace Film & TV, China Film, and New Classics Media. Lai Li cautioned that the final performance depends on audience reception and word-of-mouth, noting that the close proximity of the two holidays could allow Mid-Autumn Festival momentum to carry over into National Day.
Read sourceAvengers 4 Re-Release Leads Mid-Autumn Box Office as China's Dual Film Periods Unfold
According to Maoyan Pro data, as of 4 PM on September 25, 2026, the Mid-Autumn Festival film period in China has released or re-released over 10 films, with total box office (including presales) exceeding 95 million yuan. The top three films are 'Avengers 4: Endgame (Enhanced Edition)', 'Welcome to Long Restaurant', and 'Eight Immortals!'. The re-released 'Avengers 4' is the most popular. The National Day holiday period has 9 new films scheduled, with 'Traces of the Detective', 'What Couple', 'Peppa Pig: Perfect Holiday', and 'Reborn 2' showing high presale interest. The National Day period is the year's last major box office window, attracting listed companies. China Film Group imported and distributed 'Avengers 4'. Maoyan Entertainment participated in producing and distributing 'Traces of the Detective'. 'What Couple' involves Hengdian Pictures, Ruyi Films, and Maoyan. 'Reborn 2' involves Ruyi Films and Maoyan. Maoyan market analyst Lai Li told China Securities Journal that the film types are diverse but generally lack blockbuster titles, so final performance depends on word-of-mouth. Lai noted the two periods are only three days apart, so Mid-Autumn momentum could transition to National Day, and new films may hold preview screenings or roadshows during Mid-Autumn to build buzz. Lai called 'Avengers 4' the leading film of Mid-Autumn and expressed hope other new releases will help revive market heat and preheat the National Day period.
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Avengers 4 Re-release Leads Mid-Autumn Box Office as China's Holiday Season Unfolds
According to Maoyan Professional Edition data, as of 4 PM on September 25, 2026, the Mid-Autumn Festival film period in China had released or re-released over 10 films, with total box office (including presales) exceeding 95 million yuan. The re-release 'Avengers 4: Endgame (Enhanced Edition)' leads the Mid-Autumn box office chart, followed by 'Welcome to the Dragon Restaurant' and 'Eight Immortals!'. The National Day holiday period has 9 new films scheduled, with 'Traces of the Detective', 'What a Couple', 'Peppa Pig: Perfect Holiday', and 'Rebirth 2' showing high presale interest. Maoyan Entertainment market analyst Lai Li told China Securities Journal that while the film types are diverse, the overall scale of the films is relatively modest and lacks major blockbusters, so final performance depends on word-of-mouth. Lai noted that the two holiday periods are only three days apart, and if Mid-Autumn heat rises, it could naturally transition to National Day, with possible preview screenings during Mid-Autumn. Lai added that the 'Avengers 4' re-release is the leading title in scale for the Mid-Autumn period, and he hopes other new films can help boost market heat and warm up for National Day.
Read sourceMid-Autumn Festival Box Office Tops 100 Million Yuan; 'Avengers 4' Rerelease Leads as Dark Horse
As of September 25, 2026, the Mid-Autumn Festival box office (September 25-27) in China surpassed 100 million yuan. The rerelease of 'Avengers: Endgame (Enhanced Edition)' leads with over 40 million yuan, featuring 4 minutes of new footage linking to the upcoming 'Avengers 5: Doomsday'. Cat Eye Entertainment analyst Lai Li attributed its success to classic IP appeal and exclusive new content. 'Welcome to the Dragon Restaurant' and 'Eight Immortals!' rank second and third. Lai Li noted the overall lineup lacks major blockbusters but expressed hope that Mid-Autumn momentum could carry over to the upcoming National Day holiday (October 1-7). Pre-sales for National Day are led by 'Peppa Pig: Perfect Holiday', 'Trace of the Gods', and 'What Do You Mean, Couple?'. Key listed companies involved include Huace Film & TV, China Film, Zhejiang Publishing & Media, New Classics Media, Hengdian Pictures, Ruyi Film, and Enlight Media. Lai Li cautioned that final performance depends on post-release word-of-mouth and market feedback.
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