BTS's 'NORMAL' Promotions Feature Tabloid-Style Ads and Urinal Imagery
Global superstars BTS have launched unconventional promotions for the upcoming release of their 'NORMAL' music video and Korean version of the track, part of their ARIRANG album. The campaign includes tabloid-like newspaper advertisements in the San Francisco Chronicle and New York Post, featuring a staged paparazzi photo of the seven members in suits at a urinal, with the headline 'BTS Seen in Bathroom Amid Mysterious Late-Night Gathering.' Fans decoded the teaser after members added 'LAMRON' (NORMAL backward) to their Instagram bios. The music video, shot in Lisbon, Portugal, explores themes of fame, privacy, and the contrast between spotlight and silence. The track was produced by Ryan Tedder and Sean Cook, with songwriting by RM, j-hope, SUGA, and others. The video and track will debut exclusively on Spotify on July 17 before wider release on July 19.
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